What is your SEO Team Doing?
Are you getting results from your current, SEO efforts? If not, why not? I’ve talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales.
After a closer look at their Web sites, here are some of the problems I found:
- The Web design team wrote the copy as technicians.
While many design teams have skilled SEO copywriters on staff, many do not. Does your tech team really know SEO, or are they just charging you more to write some quick copy for your site?
- The SEO results were not monitored.
If you don’t review the results of your SEO copy via Google Analytics or another tool, how are you going to know what works and where to make changes?
- There was zero value for site visitors.
SEO is not just about adding keywords to your site and selling your products and services. After all, search engines also look at links to your site and whether or not you provide value. Site visitors want to know how you can help them solve their problems.
Are you guilty of any of these?
If your SEO efforts are not working, it’s time to work with an experienced SEO copywriter, review your copy and make the appropriate changes.
It is well worth your time and effort, and you just may see sales increase dramatically!
Have questions about your PR and SEO copywriting efforts and want some free tips? Feel free to contact me below or at www.rembrandtwrites.com. I’m here to help! Thanks!