The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Our ROI Revealed – What It’s All About

Usually, the acronym, ROI (“Return on Investment”) is reserved for use in characterizing how much money you get out of a deal as an investor. It’s basically a financial stat.

But the ROI for us at StartupNation is something quite different, which I realized as soon as I received this unsolicited email at 7:41pm. Beyond the financial goals we all have, a much more meaningful and motivating ROI comes in the form of creating success stories and putting people on a path of empowerment in the pursuit of their dreams.

“SK” clicked on our CONTACT option under our HOME tab. And as the email shows, the ROI is real. Just wanted to relish this publicly with our friends here in the StartupNation community. It is one little contributing factor to what we call “sweet success” at our company.

From: SK [mailto:xxxxxxx@xxxxxxxx.com]
Sent: Wednesday, May 06, 2009 7:41 PM
To: info@startupnation.com
Subject: Inspiration and Determination

Hi Rich,

You have done it again!.  Another great article in the Costco Connection giving me the inspiration to continue with my home based business, www.sandysshimmeryshoulders.com.  Even as the economy seemed, at one point, to be in a downward spiral you continue to give me hope.  The five points that you gave in the article are giving me the determination to do more with the slow down.  Fine tuning my advertising, updating my brochures, re-stocking with the most popular items as opposed to just ordering depleted stock, converting my final carry-away packaging to “Green” to help the environment etc., has given me new life. 

I cannot express just how much www.startupnation.com has helped me.  I usually visit the site four or five times a week to acquire information, read post in the Community, and check on what others are saying / doing. 

Just want to say:  Rich, Thanks to you and Jeff for not being selfish and sharing your knowledge of business with me.  Thanks for all of the help and continued success to you and StartUp Nation.

Sincerely,

SK

 Thanks, SK, so much for your feedback and encouragement. It makes it all worthwhile and makes us feel rich in all the important ways. Glad to see you using Microsoft Office Live for your website service. They’re great folks.

Way to start it up, stick to it, and press on!

Rich (and StartupNation Team)

About the Author: Rich Sloan

Rich Sloan is chief startupologist and co-founder of StartupNation and host of StartupNation podcasts. He is also co-author of the acclaimed how-to book, StartupNation: America's Leading Entrepreneurial Experts Reveal the Secrets to Building a Blockbuster Business. Rich encourages you to [...]