Has Twitter Lost its Luster?
I’m getting tired of Twitter. There are some days when I don’t log on at all. When I do log in, I am wonder to myself; “Is anybody really listening?”
There are some people who are on Twitter constantly, all day long it seems. And it’s fun to see what they are talking about; just like I’m a fly on a wall. But I ask myself, “How do these people find the time to be on Twitter all day?”
I rarely have time to tweet anymore. Instead my time is spent running my business, interacting with clients, or providing services. Sure I could tweet on my cell phone, but as much of a multi-tasker as I already am; it’s difficult to carry on live conversations on Twitter while at the same time providing value to my clients.
I am beginning to think that those people who are on Twitter all day have nothing better to do!
And forget about tweeting, what about listening; paying attention, having a two way conversation? I’m tired of having to wade through gobblety gook to find some real value.
Here are some current postings on my Twitter wall. Look at them. What’s with the first one? What kind of communication is that? “#original #inspiration…bla bla bla. Doesn’t look like a conversation to me.. I don’t know what it is.
I’m drunk, and right now I’m so- in love with you…
Evidently I am not alone in my tiredness of Twitter. I recently read an article that validated my Twitter turnover.
According to a recent Pew Research Study, in spite of its worldwide popularity, Twitter has yet to become mainstream. In fact, only 8% of adult Americans use Twitter. And the kicker to the study was that only half of the people who use Twitter actually use it to listen. Thank you Pew Research!
Think about it. What is the first thing you do when you log into your computer every day? For me, it’s Facebook!
Facebook is the second most visited website in the world after Google, according to Alexa.com top website rankings. And the average amount of time that each person spends on Facebook is about 32 minutes per visit.
The user experience on Facebook is quite different from Twitter. When I log into Facebook in the morning, the first thing I do is read through my wall to catch up on what my friends and family are doing/saying. If I want to, I can read for hours. (Twitter limits your reading to about 200 posts.)
Also, because I have put my Facebook friends into groups like Family, Friends, Clients, etc., it’s easy to click on any group name and catch up on my community. While Twitter has the same grouping functionality called lists, the difference is the people who are in the lists. Most of my family does not use Twitter.
Furthermore, because Facebook is a closed environment (meaning friends have to be approved before they can follow us on Facebook), the communications from Facebook followers are more personal, which makes for a more valuable experience. I prefer to spend my time on Facebook.
So what does that mean for marketers? You tell me. Do you think Twitter is losing its luster? Has the novelty worn off for you too? I’m interested to hear your opinion.