Stressed Out, But Investing – Survey of Businesses by Brother
Data. It’s all around us. But I found Brother’s new survey results particularly interesting given the news we share through our new webcast series called, Small Business Braintrust, particularly our “Views on the News” feature.
In the survey, it may come as no surprise that stress levels are at an all-time high among business owners. 2011 results are similar so far to 2010 results – both gnarly years for a lot of business owners.
But it may come as a total surprise that business owners are choosing to invest aggressively in their businesses, even in these times. The Brother Small Business Survey revealed that nearly half of business owners prefer the option of investing in their business rather than sitting on their cash as a way to counteract market dynamics and beat out competition.