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Small Business Success | Company Performance

Use the Right Words to Write

Stop Fighting Over Marketing Content
Have you ever had a disagreement with a boss, client or co-worker over the use of certain words in a PPC campaign, SEO press release, e-mail, newsletter, Web site page, or other, marketing piece?

If you are trying to get the most out of your marketing, SEO and PR campaigns, you’ve probably run into this problem more than once. Well, I have good news for you!

There are two, simple ways to resolve this issues and boost sales at the same time:

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1. Use AP Style.

The Associated Press issues an updated book every year called the “AP Stylebook.”” It’s available at Basically, it provides a dictionary-like guide to correct spelling and grammar that is used by most media venues in the U.S.

And since most press releases need to follow this style anyway, why not use it to settle word disagreements?

If your clients insist on using a certain word or style, point to the entry in the book, and show the correct usage. You have set guidelines for everyone to follow, and the disagreements end.

2. Test.

Another way to end disagreements about word usage is to test variations. Simply write your Web site page, newsletter, e-mail, PPC ad, or other copy, and post two different versions.

Monitor the results with a tool like Google Analytics,, AWeber,, Webtrends,, or another, online program. Then, see which version received the most attention, and you have a winner!

Stop the Arguments and Get Back to Results!

Why spend time on dumb arguments over word-usage, grammar and style? Instead, use one of these solutions to enhance overall results and focus on more important, core business activities.


Do you need help with your SEO content management and PR to boost sales? Please let me know here or at

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, <a href="" target="_blank"></a>, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and [...]

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