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February is already here, and it’s time to see how your Website is doing so far this year.
If they are not going well…
Find out what is happening.
Is site traffic down because you have broken links?
Perhaps, your target-market wants different copy?
Look at your analytics and find out what is going on. If you see broken [...]
Today’s technology allows small businesses to build awareness online cost-effectively. Traditional public relations (PR) activities such as developing story ideas, talking to media members and promoting various events are important. But if you are not combining these activities with technological advancements, you are missing out on excellent opportunities to build buzz and increase sales.
You can [...]
Find out!
When new people visit your Website, what’s the first thing they see and click on? If you don’t know, it’s time to find out.
Check your Google Analytics and see what is going on. This is important. Why? While you may think you have a great Website packed with information for your customers and [...]
What are you thinking?
Did you make a New Year’s Resolution for your search engine optimization (SEO) activities? If so, why? We all know that the chances of keeping a resolution are slim. Instead, why not make SEO goals for the year?
By setting goals, you can plan specific activities and timelines to actually make things happen. [...]
You’ve probably heard the statement a lot these days that “content is king.” Well, you may not know exactly what this means.
Basically, your customers want valuable content. They want to know what you have to offer them. At the same time, the search engines realize this and look for valuable content on your site. The [...]
It’s that time of year when things are crazy. You are probably slammed at work trying to finish year-end projects while preparing for the holidays. But don’t let all of your work get in the way of enjoying this special time of year. To enjoy the holiday season more, here are a few tips…
• Review [...]
Organic SEO Offers a Competitive Advantage
People often ask me to set up their SEO pay-per-click advertising strategies and campaigns. But one of the first things I ask is…
What about organic SEO?
Organic search engine optimization (SEO) is when you get a lot of people to visit your site without paying for advertising. However, many businesses ignore [...]
The search engine optimization (SEO) world is always talking about the latest, search engine update. For example, Google recently stated that they see about three billion searches go on every day so their latest algorithm update could potentially affect over 20 million queries!
With this information, what are you supposed to do with your SEO [...]
It’s almost Thanksgiving, and that means we are getting ready for the upcoming holidays.
Things will get hectic with year-end deadlines, sales and meetings… not to mention all of the activities you have planned with family and friends.
But while all of this is going on, don’t forget this little word that can mean a lot to [...]
The busy, fall season is here, and it’s time to focus on your priorities for the rest of the year. Here’s a quick list of questions to ask:
What are your site analytics telling you?
Review your most popular content, and make a note to add more of this to your site. If you are not getting [...]