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With all the ups and downs of the economy, I’ve tracked down a technology company that has remained successful since 1983. To find out the success secrets of Apricorn, www.apricorn.com, I spoke to Michelle Fischer, Apricorn’s Marketing Manager. Here’s what Michelle had to say:
Tell us about your business.
Headquartered in Southern California, Apricorn was [...]
If you are currently worried about finances, you may want to review your public-relations efforts and look into getting outside help.
Think it’s too expensive?
Well, you could be wasting time and money by continuing your current publicity activities!
By hiring a PR consultant who acts as an extension of your team and actually cares [...]
Does SEO really work? Well, former software developer Chris D’Agnese saw an opportunity to build a promotional products business solely off of online sales, based on the ideas that consumers like to research and compare before purchasing. Using simple SEO tactics, Inkhead’s sales increased 32% from 2008 to 2009. As a member of the Promotional Products Association [...]
Are you a Baby Boomer who thinks you can’t compete against younger folks in the Internet Age? Well, check out my interview with Ron Tannebaum, co-founder of In The Rooms, and you just might change your mind.
Tell us about In The Rooms. Why did you create this site?
In The Rooms (www.intherooms.com) is the number one [...]
A recent, BtoB Online article at http://www.btobonline.com/apps/pbcs.dll/article?AID=/20100331/FREE/100339984, stresses how businesses are using traditional, media channels to increase sales.
During tough economic times, it’s important to keep marketing messages in front of target audiences. After all, if you don’t, your competition will.
And this can be tough if you are working with a tight budget. But by [...]
Are you paying attention to the quotes you’re using in your press releases or just inserting them “as is” into your PR materials? Quotes are important so here are a few, quick things to keep in mind when writing:
Provide value.
How many times do you see a press release where the CEO is “thrilled” or “excited” [...]
Have you ever taken a photo of someone famous?
Maybe you just enjoy viewing celebrity photos?
Well, here’s a new business you’ll find interesting. Jordan Osher, CEO of Meet The Famous, http://MeetTheFamous.com, recently introduced “the first and only celebrity photo agency for the everyday person.” Here, people can upload, distribute and sell their candid celebrity [...]
Do you think of social media first when it comes to word-of-mouth marketing and PR?
Well, before you start Tweeting, posting photos on Facebook and adding videos to YouTube, tell your story to the media.
After all, if your business is featured in a major news-story on radio, television, print, or online, you can build [...]
If your business is not getting the sales you want, it’s time to take action with public-relations activities. Do you want some free publicity within the next two weeks? Here’s what you can do right now:
Research.
If you don’t already have it, find the name and contact information for a reporter at your local newspaper who [...]
I don’t know about you, but I’ve seen an increase in small-business marketing budgets in the last few weeks.
More small businesses are realizing that they need to market and promote their services more than ever to get their piece of the consumer’s shrinking budget.
After all, if you don’t get your name in front [...]