The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

How Do You Get Publicity Fast Without Spending a Fortune?

It’s early in the morning, and I just fielded a few calls from struggling entrepreneurs who are overwhelmed with all of the marketing and PR data out there. “Where do we start?”

There is a lot of information out there, especially on this site. And it can be difficult to figure out what activities to pursue and where to spend your time and resources.

Does this sound familiar?

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If so, here are my top recommendations for boosting boost sales, credibility and awareness fast …especially on a tight budget…

1. Talk to media members directly.

Conduct some research and find the media members you want to talk about your products and services. Prepare your pitch (see http://www.startupnation.com/steps/77/steps-successful-public-relations.htm for help) and then call them on the phone.

Introduce yourself and offer your expertise for a future story. This may sound scary, but if you prepare in advance, it gets easier with each call. And it’s well worth it. After all, how are reporters going to write about your products or services if they don’t know you or your business?

2. Are You Using Search Engine Optimization?

If you are not using keywords in your Web site copy and press releases, you are missing a free marketing opportunity. Check out free resources like www.keyworddiscovery.com and www.wordtracker.com and find the words your customers are looking for online. Then, add them to your copy and press releases. (You can then post your press releases on free sites – for a list of sites, just send me a quick note.)

3. Are you Tweeting?

Have you joined Twitter, www.twitter.com? If not, give it a try. By adding followers and following others, you can build buzz quickly and talk directly to potential customers. (My client just started using it and boosted site traffic by 43% instantly!)

These are just a few, quick tips to help you start your marketing efforts right away while you continue your online research. It takes extra time and effort to pursue, but during difficult times, why not take advantage of all the free opportunities available?

Need more help with public relations and SEO copywriting efforts? Please let me know here, or check out my free information at www.rembrandtwrites.com. I’m here to help! Thanks!

About the Author: Melanie Rembrandt

Since our initial launch date, Melanie Rembrandt has been an integral part of the StartupNation team. As the founder of Rembrandt Communications®, LLC, www.rembrandtwrites.com, Melanie is one of the country's top, public-relations consultants, an SEO content strategist and a published [...]

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