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When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components:
Why will people pay you? (money, votes, donations)
What does it cost you to sell your item…margins?
What protects you from competition, price-feature battles?
How will you turn an agnostic audience into loyal customers?
Early on when transactions had no costs, doing [...]
How do you increase the ROI of your business website?
Simple. Increase your conversion rate.
Whether the conversion event on your website is an online purchase or a lead capture, you will positively impact your bottom line by increasing the percentage of site visitors who take the actions on your site that you value.
To increase the conversion [...]
If you sell products or services through your website, speed is critical. People’s attention spans online are notoriously limited.
That means you need to capture your site visitors’ attention and compel them to click through your conversion funnel. The process should be as intuitive and seamless as possible.
If you distract them, if you leave them stranded, [...]
The phone is not ringing and crickets are chirping.
That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in.
I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, they [...]
In this economy, people are selling everything. Ebay, Etsy and other such retail hubs are increasingly popular. But let’s step outside the overstuffed box of old sports cards, second hand coach bags, and retro 70s clothing we are trying to get rid of and think of what else we can make money on. In this [...]
According to a recent article in DM News at http://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now.
Why?
Especially when times are tough, it’s essential to build buzz and keep your messaging in front of targeted audiences - Otherwise, the competition will.Â
And if you have a tight budget, you can significantly increase awareness with SEO keywords.
Are [...]
My team visited Scottsdale, Arizona last week as exhibitor and sponsor of the Women Entrepreneurs’ Boot Camp. We had a chance to sit down with organizer, Susan Ratliff, and discussed key marketing tips and business tactics for beating the recession in 2009 and I thought I’d share some of her insights.
Susan happens to be an [...]
With all the negative news about the economy and world events, it can be easy to get stressed out - fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly.
As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are my [...]
If you listen to our podcasts, you recently heard my interview with Rick Smolan, a new friend and someone whose books I’ve long admired. He’s the photographer-turned-entrepreneur behind all those coffee table books that start with this in the title, “A Day in The Life of…”. He started with “…Australia” and from there went on [...]
Welcome back from Labor Day fellow StartupNation Entrepreneurs! I hope all of you had a wonderful summer full of fun, relaxation and success!
But now, it’s time to prepare.
Why?
The big PR season is ready to start. Not only are there going to be a lot of stories about the political campaigns, economic conditions, and back-to-school activities, [...]