HOW TO MAKE THE BEST DECISIONS FOR YOUR BUSINESS
How to Build a Community-Led Growth Strategy That Actually Works
Most “communities” launched by startups are dead within a year. Not because community-led growth doesn’t work, but because…
How Small Businesses Can Increase Website Conversions Without Increasing Ad Spend
Your ads are doing their job. People are clicking, visiting your website, and even adding products to their cart, but they’re leaving…
Founder-Led Management: When to Stay Involved and When to Step Back.
Since Paul Graham published “Founder Mode” in September 2024, founders have been handed a tempting new permission slip. Graham,…
The Real Reason Your Content Sounds Generic, and Why AI Isn’t the Problem
The most common question organizations are asking right now is some version of this: How do we make our AI-generated content sound less like…
The Recipe for Building a Market-Leading Company
Building a market-leading company—that is, engineering your market—isn’t about luck, or the lightning in a bottle of a single eureka moment.…
How Startups Can Build Trust Quickly with High-Impact Homepage Messaging
Every startup asks potential customers for something. Sometimes it’s a purchase. Sometimes it’s an email address, a demo request, or simply a…
High Standards Without Harsh Leadership
One of the biggest misconceptions I encounter when coaching leaders is the belief that they must choose between being nice and being tough. In…
3 Reasons Leaders Fire People Too Slowly
Over more than 30 years running companies in Silicon Valley, I’ve seen countless situations where leaders waited too long to address…
Survive Your Startup’s First Few Inspections by Sidestepping These 5 Snags
Inspections can create anxiety for entrepreneurs, prompting late-night searches for receipts before tax audits and rushed site assessments…
