Here`s the live link:
http://www.learningmeasure.tv doesn`t work....(Firefox, Win98)
First impression is that you`re selling yourself---what with the
picture on the front page. :-) You don`t look very friendly, by the
way, so you may want to try a different portrait... LOL!! (Just a
The site looks like a multi-level-marketing (MLM) site, with a lot of
text, big bold headlines that talk about deals and things, but don`t
much say what`s going on.
Instead of "Welcome to Learningmeasures.com," which we already know
since we clicked on the site URL, why not have the next section more
Engineering Courses for Continuing Education
We are a training and consulting company, specializing in electronics and engineering.
Your course catalog page was brutal on the eyes, and I wasn`t at all
thrilled to waste my time reading in a course catalog, how to use my
email, sign up for the board, or otherwise post a resume. This should
be moved away to a page that talks about these subjects. They`re not
"courses," and shouldn`t be represented that way.
On the other hand, I figured there was some sort of training, but had
no clue from the home page. That just has too much stuff (TMS, to use a
technical term). :-) Y`know?
There`s been a lot of excellent discussion and resource references here
on Startup Nation (SuN) about how people read material on the web.
There are eye-scan studies, time studies, and other ideas related to
how to quickly capture the attention. And that doesn`t even get into
the actual interest level of the content itself.
I`d have a discussion with a copywriter, and see what they have to say.
You could have more "space" on the home page, better isolation of your
main point(s), and a sort of Executive Summary of what it is you`re
offering. Then, use the side-menu to better advantage to direct people
to their area of interest.
Think of it as walking into a huge department store with an enclosed
lobby. That`s the home page. In this lobby you can have a receptionist,
or you can have a large map or directory. There are a number of doors,
all of which look pretty much the same. There aren`t any windows, but
the room looks nice.
The immediate task is to quickly explain to whomever walks in off the street:
- Who are we
- What do we do
- What can we help you with
- What areas are behind these doors
- What would you like to do next?
How often do you actually read the Preface, Introduction, or
Acknowledgement page of a book? Don`t you rather, most often read the
back cover---the flyleaf? That`s how a good Web home page should be---a
flyleaf, with hyperlinks to the main conceptual areas of interest.