Copywriting isn`t the same as "copyright" law. Here`s an excellent introductory article
by CookieMonster, who`s no longer with the community.
I can`t tell you how exactly I got the impression I got. But the
"overall" impression is what you, the writer, create in the reader`s
mind. It`s not a specific word, or paragraph. It`s the way all the
words flow into an interpretation. It`s what makes for good or bad
I understand that you`re in the same boat as most of us, having little
or no money, and having to do everything on your own. But you must know
someone who seems to write a lot? Maybe a poet? If not, ask everyone
you know to think of someone they may know who`s a writer and can help
you with your content---the words you put into your Web site.
The concept of making these items is very good, and I think you can
sell your products. But you have to *sell* them...not just put them
somewhere for people to buy. People need some help to get convinced
they should spend money. Particularly on a Web site, where they aren`t
right there, feeling the product with their fingers. See?
I went back and looked more closely at your site. Here`s your main
problem: the expression "well-loved." Then you tie it, by proximity, to
"grandmother." The overall result is "used shirts and junk, put back
What I`d suggest is that you start working with terms like "antique,"
or "historic" fabric. When I read "well-loved," I interpret it to mean
The underlying concept I`m seeing, when I stop and analyze the site, is that there are some beautiful pieces of fabric around,
where the original item is beyond salvage, but parts of the item are in
excellent condition. Rather than throw out the whole original, historic
item, you`re taking those parts that remain beautiful, and creating
To get that concept across is going to require some clever copywriting.
You want to steer people away from "used, broken, torn, falling apart,
motheaten, junk," and move them toward "luxurious, beautiful,
old-fashioned quality materials."
Another way to accomplish this would be to cut the written text to a
minimum, and instead use photographs in a "gallery" to show some of
your best pieces. Describe what they are, and how you took the "parts"
from a beautiful early American quilt, or a bedspread you found at an
auction (not a garage sale).
Don`t focus on how old it is. Focus instead on the quality of antique
elegance. Then bring out the craft brilliance and ingenuity of saving
"at least some of these treasures" by using them to create new
memorable items. That Christmas stocking is an excellent example.