Forums: Discussions for entrepreneurs and small business.

http://www.businessowning.com

BusinessOwning.com is a website with the intentions of providing useful information dedicated toward the Art of Business Owning. After reading BusinessOwning.com one should feel confident in knowing how to start and manage a business effectively. This website was designed by the owner with the intentions of being simple and straight forward.

The owner of BusinessOwning.com is looking for critiques of the website content, navigation, and display, however all suggestions will be considered. Thank you for your time and attention.

BusinessOwner

Two problems I have with it, as a writer. The first is that it`s almost entirely written in passive voice. "Business Owning" is a great name for a company, but when used in day-to-day conversation, I don`t understand why you can`t just say, "owning a business."

The second is that there`s just too much text smooshed together. It reads like a textbook, and that`s rarely going to hold someone`s interest.

I started reading the main page, then clicked on "The Basics of Starting a Business." It was the same thing.

Ultimately, I didn`t get any kind of resonation at all from the content and site. I approached it from the perspective of someone hoping to somehow learn what to do about starting and owning a business. My emotional condition was set to "nervous, anxious, concerned, worried about money," and I included "most of the people around me don`t know much about business, so I don`t have anyone to talk with."

The site as it stands doesn`t address any of those emotional conditions. Instead, it approaches the topic clinically, which I believe will only connect with people who already know how to own a business.

I`d suggest that changes should apply first and mostly toward the overall layout of the content. Shorter, more direct, active voice. There should be more graphics, headings, and "remember this" snippets.

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James Lindon, Ph.D. Patent Attorney
Lindon & Lindon, LLC
Cleveland, Ohio
Patents, Trademarks, Copyrights, Pharmacy Law, Litigation
[this is not legal advice - provided for discussion only]
Intellectual Property for the Individual and Small Business: Identify, Protect, Enforce, Defend.
"Fools rush in where angels fear to tread."
http://www.LindonLaw.com

I agree. The word "owning" sounds a bit awkward. The website is full of excellent information but it does need some sprucing up. Maybe try less text more graphics.

Thank you all who have replied.  I have informed the owner of these suggestions and we can look forward to these changes in the next month.