The key problem is what you think you`re selling, and what you actually seem to be saying you`re selling. They don`t match, and it`s mostly because of semantics---a messed up use of language.
As such, the solution is fairly easy....fix your language. :-D
Everywhere I looked, both in your post and on your Web site, you spend all your time discussing a) Foreclosures, and b) Property Management.
The implication of those two terms is that you are a real-estate company, specializing in selling foreclosures.
It was only when I persisted and clicked on the Services tab that I at last began to understand what you mean by "property management."
The way I`d refocus the entire marketing campaign is to start with simple terms and "visual" words. Look at your Services page, because that should be your home page, it should be on all your materials, and should be everywhere you go and in almost everything you speak or write.
You`re NOT a "property management" company. You`re a property "caretaker" company. The offer and benefit of your company is to keep pipes from freezing, make sure the lawn is mowed, keep an eye on things, report broken windows, and so forth.
You "happen to" also be able to verify that an owner has vacated a property, that it is indeed sitting empty, and the condition of that property to people in distant locations. You "happen" to be able to take photographs for realtors, and offer other services that require a physical human being to actually visit the real property.
A property manager is a rental agent.
So that`s the first thing. The second thing is to learn about such things as SEO and search-engine marketing. You can do that
here on SuN via the forums. Your goal is to learn enough to be able to tell when someone you hire will help you, or they`re just sharks feeding in the waters.
Word-of-mouth is going to be an excellent opportunity for you, so you`ll want to print up a nice trifold pamphlet and mail it to every real-estate agent in your local area...however far out you want to go. That`ll get you some revenues, and perhaps recommendations.
From there you can expand, talking with any realtor you get to know. They`ll explain how you can find out names and addresses for real estate agents and agencies everywhere in the country. A combination of a professional Web site, and some sort of direct-mail advertising likely would help.
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