Traffic. Traffic. Traffic. Everyone wants it, and everyone
Well... Here’s the truth. It’s going to take a lot of hard
work, time, effort, energy and money! If you got the money, then you could
probably decrease the amount of hard work, time, effort and energy required.
Anyhow, some of the so-called gurus will tell you to focus
all of your efforts and energy on SEO. Others will tell you to go out and write
one or two articles. And then you’ll have someone else tell you to setup a
Facebook fan page.
But here’s the real deal.
Google Adwords alone will not make you successful. You MUST
have traffic and leads coming in from multiple sources. While Google Adwords is
a great source to start with, you must have much more traffic flowing in.
If you haven’t added Yahoo and MSN to the pay per click
equation, consider that… It’ll probably be cheaper than the money you’re
spending on Google Adwords (for whatever reason, the masses seem to think
Google is GOD and nothing else matters --- BIG mistake).
Another source of traffic can come from advertising on other
websites that have your ideal audience. For example, in your case, you sell
handbags/purses. What sites do your ideal prospects hang out at? Perhaps you
can research demographics of the people who’ve purchased from you already and
take that information and try and locate your audience.
If they’re young, hip and trendy, try to locate sites that
cater to them. Maybe a segment of your
audience consists of ‘trendy moms’. If so, market and advertise to them.
This site for example, offers advertising…
I don’t know what their rates are, but contact them and find
out. They may charge you $100/mo to run an ad – they may charge you $1,000.00.
But there are plenty of websites that have your audience and I guarantee you
can find some that fits your budget.
When I sold a line of religious apparel back in my day, I
advertised on over 100 separate websites… I made a fortune. I started
advertising on one website, then the profits I made allowed me to be on two
sites, then 5, then 10 and so on…
It didn’t happen overnight. And yes, I paid a FORTUNE in
advertising fees each month, but I made a whopping sum of money.
You’ll notice that the big brands spend a fortune in
branding, advertising and marketing… I realize you don’t have a $500 million ad
budget, but you can scale up and grow slowly and build a solid foundation.
Another option would be to incorporate an affiliate program
into your sales process. There are sites that will gladly promote your purses
on their websites on your behalf. Each time someone clicks on an ad that’s on
their site – it redirects them to yours. If they buy, that site owner collects
a small commission.
There are a lot of blogs out there that have huge followings
of trendy moms and hip and fashion-minded ladies. Imagine a sales force of 300
websites promoting your purses. You don’t pay them a dime unless a sale is
Obviously, managing an affiliate program isn’t the easiest
thing in the world, and building a sales force that represents your product
line takes time and hard work as well… But it can be done.
Since you’re already doing pay per clicks with Google
Adwords, you should really try placing ads on Facebook. You can also target who
sees your ads. You write a headline, a
description, add a photograph and a link back to your website. Facebook allows
you to set a budget as well – that way you don’t have to worry about
Again… The name of the game is getting traffic from multiple
sources. You’d be surprised how many people are making a ton of money and they
don’t rely on traffic from search engines at all.
And don’t forget the ‘offline’ crowd… You don’t have to put
all your money into online advertising. Bring these prospects to your website
from the offline world. It could actually be cheaper in some cases.
I once ran an ad in a magazine selling a teeth whitening
system. The ad cost me like $1,800.00 if I remember correctly. I sold one teeth
whitening system for a whopping $129.00. I totally flunked out on that one…
But then, we ran another ad in a wedding magazine and made a
FORTUNE. We ended up running that ad for 18 months. That ad ran us $4,500.00
per month. Now obviously, I didn’t start out that way; we grew into that.
We also mailed postcards – the first few batches didn’t
work. But we finally came up with a killer message and a great list of names to
mail to and got a winner.
Again, it didn’t happen overnight. And we had many failures
too. But we stuck with it. We had multiple sources of traffic.
We also ran radio ads – on the AM stations initially because
it was cheaper (and we found these small rural towns to run ads on the FM
stations. We were able to test our commercials on the ‘low-low’ and we ran the
winners on the larger stations in the bigger cities.
If you really want to be successful, you’re going to have to
get outside your comfort zone and try some things.
YES!!! You will have some failures… Just know that from the
start. There’s no easy way to making it in this game.
Don’t be tempted by the easy stuff everyone tries to sell
you… Most of the time, it’s being rehashed from people who’ve never made a
full-time living from the Internet.
You know what I’m talking about… It’s the same old stuff you
already heard of… The typical write a few articles, comment on a few blogs,
write a couple of press releases and submit videos to YouTube.
Yes… These strategies work. But they do take a lot of time
and effort to get them working enough to bring you measurable traction.
One or two articles ain’t gonna cut it… A few tweets ain’t
gonna do it. And posting a few comments on a couple of blogs ain’t gonna do
much. That’s the reality!
I’m in no way saying it doesn’t work. But it will require
you to be consistent with it. And I do mean, VERY consistent. One or two
articles a month ain’t consistent. Writing 3 blogs posts a month ain’t
Another unique idea for your purses could involve you
pulling out a video camera and making a trendy show about your purses. Pull out
a purse each day and talk about it and add it to your website (add it to your
Remember --- MULTIPLE SOURCES OF TRAFFIC.
Hope this helps!
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