Which is more important than other?
SEO is more important. People uses search engine by entering a keyword thus locating your website (once you had optimized it). Whereas, people uses social media mostly to communicate with friends and for networking.
Both the techniques comes under Internet marketing, these techniques SEO and SMO help you to give your website more visibility and help to lead your business. SMO gives you the traffic at the real time and in case on SEO you get then traffic through your keyword rank. SEO will work with the different techniques that will help you get the rank for the keywords, As soon as you climb the search engine you will get the traffic. SEO takes time to show you result but you can choose SMO to make your promotion more visible.
See, Both the technique have there own meaning. SEO and SMO both are the system for the internet marketing, SEO takes time to give you the effect but gives you the long time result with the real customers and visitors.
In Case of SMO it help you to make your encouragement more social and there is more indulge for real peoples. It offer you interesting way to promote your business, Through this technique you will get the millions of people to lead your trade.
I'm going to disagree with people here.
I think SEO can be important and it is certainly useful as far as local businesses go. Most people charge too much money to do SEO and they don't provide enough measurable results. When people optimize your site, they don't care about finding the right market or the highest quality of traffic, they just want to optimize for a few keywords that you select... and in most cases you don't know the effect that you will have. That being said, there are some great companies out there that will optimize you for maximum keywords and drive a lot of traffic. I don't think SEO is the way to go if you're just getting started online.
For me SMO is 10X more effective.
I can choose exactly who I want to drive to my websites. The traffic quality is much higher. You can choose the groups and the conversations that you want to be involved in. It also has a much more viral effect. People who are interested in what you have likely have friends that are interested too so they will see things in their conversations and newfeed (facebook).
It does take a time commitment though. I schedule 6 hours per week to interact with people and post content.
Hope that helps.
According to me, Both are important. SEO and SMO is a diverse ways to augment your site. In SEO you can do ON page and Off page work. In SMO you can add your business and also offer your industry superiority. You can do SMO like Facebook, Twitter, My space, Bebo etc...