Forums: Discussions for entrepreneurs and small business.

This demonstrates the "power" of page titles.

Your search on "adirondack stuff" matches the page http://yardleisure.com/adarondak.aspx title "Adirondack".

Of course your site had to be indexed to make this happen. It was last retreved by google on 10/28/07.

~Roland

Yes, but your search results will depend upon the competition for the targeted keywords you use in your page title.

~Roland

Can you please expand on your latest post? 

 I`m not sure I understand EXACTLY what you are trying to say. And so that no one becomes confused, please share with us how competition for keywords will determine natural search engine placement and positioning.

In response to Stan`s thought about changing the titles of pages to target other phrases... I`m suggesting that certainly can help search results. However, there is competition (other websites) that may also be targeting the same phrases.

Search engine results are not only affected by what you do on yourown web pages but also what others do on their web pages. Search engines spit out results based upon their own ranking/algorithms - both on-page and off-page factors.

For example: Let`s say Stan changes a web page title from adirondack stuff (959,00 results) to adirondack chairs (222,000 results) or adirondack (1 million results). I expect the placement of his page to be different. Everything else being equal* he should have better placement with adirondack chairs than just adirondack.

* "everything else being equal" meaning the competing web pages are equally optimized for adirondack chairs as they were for adirondack stuff.

~Roland