I admire and support your initiative to grow your business! I am generally a supporter of everything DIY, so I think that it is great that you are attempting to take on the task of transitioning your website into a revenue generating tool. It is a must in today's market, especially in the discretionary retail market like candles, to have an effective website. Customers need the ability to purchase these types of products spontaneously and seamlessly.
Having said this, I think you should step back and evaluate what you want or need to get out of your business. Is this your main/only source of income? Is this a hobby? Do you need the income that you earn from this business? If you determine that this is a business you want to live off of, it might be worth investing in a professional website designer/consultant.
A good website consultant will be able to set you up with everything needed to give your website the exposure needed to grow your business. SEO, search engine optimization, will help to rank your site on google and increase visibility to potential customers. An effective point of sales system will make purchases seamless. Aesthetics and design will make the website visually pleasing to customers and make you, and your business, look professional. I am sure there are a multitude of other services an effective web consultant can provide (I am not one).
Although the upfront cost might be high, there should be little to no on-going fees and the payoff to your web sales will be exponential. The bottom line is, it will allow you to focus on your core competencies, making great candles, and allowing you to stop stressing over the website.