You should try talking to james Lindon.
He is a Start Up Nation Member and is also a patent/copyright lawyer.
here`s his email addres and tell him Edgar Refered you:
or check out his web site... www.patentsmakemoney.com
Why not just use CCLD.com, get it on every business card, invoice, and print and radio media that you can, send a letter to all your customers letting them know of the site, offer a special if the ref someone to the site or you. That way, you can keep the name and just use the initials for the site.
Also, when you have your site published to the web, before you do any search engine options and such, post the site on SuN and have us take a look at them. I did that and got a lot of great ideas. (have not had a chance to do them yet but I will get to it.
Using the short name for the site is not a bad thing I dont think unless you do not promote the site to let people know that it is there!
PS Talk to LogoMotives, ask for his help! He is a smart man!