Forums: Discussions for entrepreneurs and small business.

hey kris.

 

yep, you can attach to SOME of the free PR sites directly into you press release. It is not hard to do a cut and paste job to include a photo in your release.

 

Use HP photosmart to reduce your photo to a file that will fit on the page (download from your CD), then copy and paste to your release. You can place it wherever you like on the page. Trust me it will take some time to get it right.

 

Other sites allow you to upgrade, enabling you to include a photo.

 

Don`t sweat it; make that release as snappy as you can - it`s gotta be in the words.

 

The hook here is that you have doggie items that  match the owners breed. Make that the emphasis of the release. Email it to me, I`ll check it out for you.

 

You`ve gota great shot at success because, Americans love their pets. I`m excited about your product and would never have a pet. Great concept!

Good luck!  I miss my Lab, and anything with a black lab on it draws my attention! Yes, I think you should be able to get  media attention.  And, not to plug someones business that I don`t know about, but did you check out the photography site listed above?  I thought it was very nice! I would like to do a media kit, with photographs too.

 

Let us know how it goes.

 

Janie

 Being new to the forum, I am overwhelmed at the positive comments I`ve gotten on my jacket plus all the wonderful suggestions. 

   

That feeling you have about your dear black lab is the way most folks feel about "their breed".  I hope to make a dent in that market niche.

 

I agree with you Janie, that photog site is beautiful.  That one is a keeper for later. 

 

kris 

www.dancingdogdesign.com

 

Hi Gang,

 

Here is my press release that I will send out on 5/1.  I am open to any and all comments.  I will attach a photograph.  (not sure how to do it on a post).  Will the mention of Mothers Day narrow my audience too much?    Do I need more of a story angle?  Bring it on.....

 

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Dancing Dog Design Introduces Another Way for Dog Lovers to Celebrate Their Favorite Breed

 

The”Best Friend Belt” launch in May ’08 lets ladies express the love of their pooch…in style. 

 

Chicago and Los Angeles.  For Immediate Release .  Dancing Dog Design, Inc. (www.dancingdogdesign.com) is pleased to announce the launch of their newest product, the “Best Friend Belt”, May 1^st, 2008. The belt features embroidered dogs on brightly colored ribbon attached to a heavyweight canvas backing.  The stylish belt comes in fifteen dog breeds and assorted vibrant colors in time for Mother’s Day.   

 

According to Pet Product News, the pet industry has been a steadily growing business with sales expected to reach $43 billion by the end of  2008.  Up to now, clothing and accessories for the upscale breed enthusiast have been few.  Dancing Dog Design intends to fill that void by offering tasteful products that appeal to the well appointed dog lover.  Women can now show the love for their dog breed with panache and style. 

 

Partners Kristen Beyer and Alexandra Hughes launched their company and signature product, the Canine Coat for Holiday ’07.   It was selected by The Bark magazine as a “Nifty Gift Pick” for its November/December ‘07  issue.  It also was featured in the article, “Wearing the Dog“ in the Spring ‘08 issue of TheColorado Dog Magazine.

 

 The duo designs and manufactures and sells the “Canine Coat” barn jacket style in canvas with embroidered dogs.  They strive to get accurate interpretations of each breed by studying breed standards and conformation images.  Dancing Dog Design will feature an additional 12 breeds for Fall ’08 bringing their total offering to 24 breeds. 

 

The two met in 1989 while working at “The Limited Inc” in its sourcing and product development division.

     

Dancing Dog Design supports a variety of dog related organizations such as Canine Companions for Independence, California Rescue Dog Association, American Cancer Society- Dogswalk, Humane Society’s Genesis Awards, AKC Wellness and various breed rescue groups throughout the country. 

 

For media inquiries, please contact Kristen Beyer at 847-387-8578 or info@dancingdogdesign.com.