I doubt that they substantiated a (slightly less than) $100 million valuation with monthly projections on a spread sheet. The people involved (on both sides) have a lot to do with how the deal came together.
Do you have a specific interest in this deal?
Well I`m putting together a business plan for an Internet startup. The reason I`m interested in Twitter`s case is because I`m hoping to garner some investment capital, but in my case (as in Twitter`s) I believe a revenue model from the start would be disadvantageous. So my question is - how do I pitch for investment without a revenue model, the goal being a higher valuation instead? More specifically, how do I outline and represent this in a business plan? Because I know investors are looking for upwards of 5x ROI, and traditionally this is delivered via revenue and sales. But if I would not be generating any revenue/sales, would it be viable to use target valuations instead?
Two quick points
I wouldn`t project valuations in my business plan
The VC world looks for situations that can produce significantly greater than a 5X return