Forums: Discussions for entrepreneurs and small business.

Hello SUN,

My new business, Tall Mans Clothing Distribution LLC, and especially its website www.tallmansclothing.com,  is in need of critique in the ways of content and focus.

I am weeks away from enabling the shopping cart (just couldn't get all inventory together in time before the holidays) which will offer our new brand, TNB Fit, to tall and relatively slim/athletic men.

The high-level goal of TMCD is to eliminate the frustration that tall fit men have when shopping for clothes and finding only "Big & Tall" inventory, which any tall man will tell you means "simply big".  In addition to linking tall men to existing online retailers offering stylish fitted fashions, we are also developing the new brand mentioned above, which will be an affordable line of tees, undershirts and button-fronts for tall men of varying height and girth.

So, as you can guess, much of the business potential comes from the new brand, especially if we achieve our ultimate goal: getting our inventory in "Big & Tall" retail stores so tall men can actually try on fitted clothing.

The main questions I have are:

1. Does anyone have high-level advice on it and does it look professional?  (FYI, I did not design the template and frankly I am not entirely pleased with it, the colors and text defaults to be specific, but I do like the graphic design, logo and animated advertisement, which came from a different designer)
2. Does the animated ad (on the top right) add value to the site's content and the goals of the site?  Or is it simply childish?
3. Some of the content not on the homepage is more introductory and of a place-holder nature until our inventory is ready for showcasing, so no real need to peruse it.  However, is there a page/info you feel is clearly missing?

SUN users, your time and advice is greatly appreciated!

High level advice; it depends on how much you have spent. If you have spent more than a few thousand dollars, then there are lots of things that need to be done;

From the SEO side, there are no header tags, image ALT attributes and so on. From the design side, the images have been resized using CSS, which causes them to look blurry.

This is basically an affiliates site? Then it probably does the job ok. But you are going to have to increase the amount of content you have here in order to attract people's attention.

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Steers,

Many thanks for your feedback.  It is extremely helpful.  Luckily I did not put too much money into the design, though I did pay someone to improve the SEO. Good news is it is showing up in the top 10 of most relevant search engines.  Do you think adding header tags will improve SEO tangibly?  (please note I am not that savvy with HTML & the ways of the web like I should be)

Site will eventually have inventory & shopping cart but that is a couple months away.

Again, thanks for your input!