50 Most Loved Brands in the US, according to Yelp
Want a great brand of your own? Check out the full list of winners in the Yelp report, as well as further insights into how and why those brands are prevailing. “Brands that focus on...
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yelp
14 posts
Trust Signals: Brand Building in a Post-Truth World
Excerpted from “Trust Signals: Brand Building in a Post-Truth World” by Scott Baradell. Published by Lioncrest Publishing Copyright © 2022. In the Brothers Grimm fairy tale Hansel and Gretel, Medieval Germany is in the grips...
WJR Business Beat with Jeff Sloan: Support Your Local Merchants (Episode 19)
There are several ways consumers can support their local merchants during these trying times, and on this morning's WJR Business Beat, Jeff highlights two standout programs. This week, Yelp announced a partnership with GoFundMe to provide...
3 Bite-Sized Goals You Can Set (and Achieve) in January
If there’s one thing entrepreneurs love doing, it’s setting goals for their small business. This list is often long and detailed at the start of the year. After all, a new year means new business!...
How to Hack Your Startup’s Sales with Social Proof
With the proliferation of online recommendation platforms like Yelp, Google Reviews, and TripAdvisor, word-of-mouth has grown into a ubiquitous influencing factor within online purchasing behavior. According to a recent Nielsen study, 92 percent of consumers...
5 Quick and Actionable Marketing Ideas For Your Startup
Here, we will talk about five actionable, real world ideas you can use to kickstart your startup’s marketing campaign. Implementing the following steps is rather easy; while the hard part is the follow through. However,...
4 Ways to Boost Your Startup’s Marketing Strategy with User-Generated Content
User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and shared for free by an online audience. Aside from being a great way to gather free content,...
Entrepreneurs, is Your Product Fit For the Market?
As an entrepreneur, you may think that some of your ideas are pure gold. In these scenarios, it's easy to jump the gun and start planning your product's name, marketing campaigns, various features, etc. But...
5 Tips for Getting Your Startup’s New Website Noticed
For centuries, philosophers have wondered whether or not a tree that falls in a forest makes a sound if no one is around to hear it. Entrepreneurs ponder a similar question when it comes to...
Reputation Management: 3 Tips for Establishing Credibility as a Startup
As a startup, you’re probably still gaining momentum in your industry and may not have the visibility your larger competitors have. They’ve been around longer, so it makes sense that they have a larger social...
6 Simple Ways to Find Your Target Consumers Online
You’ve taken the first big step and started a business. You know that a website and a social media presence are essential in order for your consumers to find you online, but did you know that...
5 Startups Headed for Success (and How You Can Learn from Them)
Smart entrepreneurs know it’s not the business model itself that creates success, it’s the mind and strategy behind it. It’s the long vision, the sleepless nights, the endless pots of coffee and that insatiable drive...
9 Big Marketing Ideas for Small Business
Small business owners are always on the lookout for that one big marketing idea that will catapult their business into the stratosphere. What I've found, however, is that it isn't just one marketing idea but...
Will Smart Phones be the New Driver of Local Commerce?
Over the last year or so, location-based services that integrate tightly with mobile phones have been one of main themes watched by the venture world, and for good reason. As we continue moving forward in...