How to Use Snapchat to Boost Your Sales
The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging in early February after the company reported a loss in last quarter of 2023. But CEO Evan...
Browsing Tag
word-of-mouth marketing
13 posts
5 Common Advertising Mistakes That Startups Make (and How to Avoid Them)
Entrepreneurs can’t afford to make big mistakes. According to data from the U.S. Bureau of Labor Statistics, one in five small businesses fail in their first year, and about half of small businesses fail by...
How to Start and Fund a Coffee Shop
Coffee shops are a hot commodity, with a market value estimated at over $45 billion. America runs on caffeine, which all but ensures a demand for the product. Not only that, but a coffee shop...
How This Restaurant Keeps Customers Talking with Word-of-Mouth Marketing
The following is excerpted from "Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth" by Jay Baer and Daniel Lemin with permission of Portfolio, an imprint of Penguin Publishing Group, a division...
3 Ways to Drive Vital Viral Buzz to Your Franchise
Word-of-mouth marketing is undeniably effective in bolstering a business, with four-fifths of consumers trusting validations by their friends over any other marketing, and the social media age has only amplified the possibilities. Still, many franchises...
How to Build Word-of-Mouth Marketing Buzz for Your Business
As a new business, your reputation is vital to your future growth and ability to gain new customers. Maintaining a positive customer experience at every touchpoint can help build a positive reputation. Along with that,...
4 Ways Your Business Name Impacts Your Bottom Line
Your business name is more than just a buzzy moniker. While a great business model is certainly a key component to success, awesome names like PayPal, Twitter, SalesForce, Uber and Apple surely had something to do...
What We Can Learn From Pandora Radio About Word of Mouth Marketing
Word of mouth marketing is a mystery. How do you get people to spread the word about your company to their friends so you can grow your business? There is no magic mix of message...
Everything I Needed to Know About Business I Learned From Boxing
The love affair started about ten years ago. I was flipping through the channels on late night television and stumbled across one of Felix Trinidad’s early fights. He was an amazing athlete full of unwavering...
Word-Of-Mouth Tips from Andy Sernovitz-Part 2
On Tuesday, Andy Sernovitz, author of “Word of Mouth Marketing - How Smart Companies Get People Talking” and the GasPedal.com blog, shared some of his PR insights. Here is the continuation of our interview: What are some...
Word-of-Mouth Marketing Guru Shares Tips
Recently, I spoke with word-of-mouth marketing guru, Andy Sernovitz. As the author of “Word of Mouth Marketing - How Smart Companies Get People Talking” and the GasPedal.com blog, he has some great insights for StartupNation entrepreneurs. ...
If you don’t like it – tell us. If you love it – tell others!
My sister tells a great story about her daughter Jordan. When she was about five years old, she loved to watch infomercials. One morning she came running into the kitchen, very excited and blurted out...
Word of mouth marketing and advertising
Here's how it works. When you especially identify a screaming need for someone, offer a solution as a good will gesture and then come through with flying colors, you'll get talked about. A lot. Example?...