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Posts Tagged “website”

15 Questions to Measure the Strength of Your Home Page

The home page is typically where most site visitors will enter your website.  It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s face it – your home page is one of the “Money” pages on your website, so it better be effective. [...]

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SPEEDing Your Website Visitors to Checkout

If you sell products or services through your website, speed is critical. People’s attention spans online are notoriously limited. That means you need to capture your site visitors’ attention and compel them to click through your conversion funnel. The process should be as intuitive and seamless as possible. If you distract them, if you leave [...]

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5 Mistakes to Avoid When Designing Your Website

For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers. If you plan on being successful, it behooves you to create a website that fuels your business growth. Then why is it [...]

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Tips for Developing Your Online Writing Style

Ever thought about writing like you dress in your online communications? I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I [...]

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Are Visitors “Bouncing” from Your Website?

If we are talking about trampolines, basketballs or even Tigger from Winnie the Pooh, being bouncy is a wonderful thing. If we are talking about your website, though, being bouncy is not so wonderful. In fact, it could be downright disastrous. A website’s “Bounce Rate” represents the percentage of visits in which the visitor lands [...]

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Maximize Your Bang-for-the-Buck through Integrated Marketing

How integrated is your marketing? You’ve established a website for your business. You conduct various marketing activities to promote your business. Now, do you connect the two, or do you instead leave the recipients of your marketing messages stranded? If you want to maximize the bang for the buck from your marketing efforts, you should [...]

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