website Archives

How to Bring Your Local Business Online

With the world going digital, brick-and-mortar business owners intuitively know that in order to take advantage of this trend and stay relevant, they must bring their business online, as well. But how exactly do you...

byJeremy Lawlor

September 2, 2019

5 Arguments for Investing in an Updated Website

You paid to have a website designed when you first launched your business, and it served its purpose... for a while. If it’s been a decade or more since you last revamped your website, you should...

bySusan Guillory

August 15, 2018

How to Choose the Right Website Builder

If you own a business, you may need a website. Sure, you can have a social media account (or several), but a website is home base. It’s where you showcase your products and services, host your...

byNav

March 15, 2018

What’s Your Website Worth and Where Can You Sell It?

As an internet entrepreneur, situations arise where you may need to sell your website and want to ensure you’re going to get the highest price possible. Before you list your website for sale, you’re going...

byJordan Kasteler

January 10, 2018

Your Startup’s Website: A Complete Checklist

When you get your website right, it will do all the hard work for you. It will generate new customers, clients and sales. It’s often the first impression your business makes, so there’s a lot...

byLisa Froelings

October 1, 2017

The Ultimate Checklist to Building an Optimized WordPress Website

Building a website is an exciting process. Besides choosing your designs and building your content, it’s important to lay out some fundamental tools. With more than a quarter of all sites on the web built...

byMatthew Capala

January 2, 2017

How is Your Website Doing So Far This Year?

February is already here, and it’s time to see how your Website is doing so far this year. If they are not going well… Find out what is happening. Is site traffic down because you...

byMelanie Rembrandt

February 7, 2013

Tools to Start a Small Business

When you work for yourself, the right tools can help you save time and money. Aside from the obvious tools: a computer with plenty of memory, a space-saving All-in-One (link to Brother), shredder and other...

byLisa Kanarek

April 4, 2012

The Price is Right. Or Is It??

Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you'll find yourself without orders and going out...

byTom Shapiro

November 24, 2009

Make Your Website Stand Out in 30 Minutes or Less

In the time it takes you to shop at your local grocery store, you could implement simple and easy changes to your website to make it stand out from the crowd. Online competition is fierce....

byTom Shapiro

November 4, 2009

3 Ways to Put a Human Face on Your Website

You put a lot of time and energy into your website so that it represents your business in the right way. Sometimes, though, it can be too easy to focus on the technical and visual...

byTom Shapiro

October 28, 2009

Using Your Website as an Innovation Platform

Innovate or die. OK, it's not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another. Think about how NetFlix outmaneuvered Blockbuster....

byTom Shapiro

October 22, 2009

Improve Your Website’s Usability in 30 Minutes or Less

You can eat lunch in 30 minutes. You can watch a primetime TV show in 30 minutes. You can even organize your sock drawer in 30 minutes. Given that an easy-to-use website is one that...

byTom Shapiro

September 1, 2009

Are You Guilty of These 3 Web Sins?

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t...

byMelanie Rembrandt

July 27, 2009

Improve Website Navigation & Improve Your Conversion Rates

When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site. Good website navigation leads to new customers and increased conversion...

byTom Shapiro

July 14, 2009

7 Tips for Better Product Pages

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading...

byTom Shapiro

July 7, 2009

Website ROI – 5 Secrets to Success

A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash,...

byTom Shapiro

July 1, 2009

The Mid-Year Website Checkup

We're approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be...

byTom Shapiro

June 17, 2009

15 Questions to Measure the Strength of Your Home Page

The home page is typically where most site visitors will enter your website. It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s...

byTom Shapiro

May 26, 2009

SPEEDing Your Website Visitors to Checkout

If you sell products or services through your website, speed is critical. People's attention spans online are notoriously limited. That means you need to capture your site visitors' attention and compel them to click through...

byTom Shapiro

May 5, 2009