The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “website”

How is Your Website Doing So Far This Year?

February is already here, and it’s time to see how your Website is doing so far this year. If they are not going well… Find out what is happening. Is site traffic down because you have broken links? Perhaps, your target-market wants different copy? Look at your analytics and find out what is going on. [...]

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Tools to Start a Small Business

When you work for yourself, the right tools can help you save time and money. Aside from the obvious tools: a computer with plenty of memory, a space-saving All-in-One (link to Brother), shredder and other tools mentioned on Startup Nation, there are other not-so-obvious tools that can help you start and grow a business. Reliable [...]

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The Price is Right. Or Is It??

Pricing your products and services is both an art and a science. Get it right, and you can secure yourself a profitable future. Get it wrong, and you’ll find yourself without orders and going out of business. Effective pricing is critical to your business success. It plays a huge role in your company’s viability and [...]

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Make Your Website Stand Out in 30 Minutes or Less

In the time it takes you to shop at your local grocery store, you could implement simple and easy changes to your website to make it stand out from the crowd. Online competition is fierce. Consumers and B2B (Business to Business) buyers have many choices. Checking out your competitors is merely a click away. So [...]

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3 Ways to Put a Human Face on Your Website

You put a lot of time and energy into your website so that it represents your business in the right way. Sometimes, though, it can be too easy to focus on the technical and visual elements of a site before realizing that it’s just not conveying a warm, human feeling. Sometimes, a business website can [...]

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Using Your Website as an Innovation Platform

Innovate or die. OK, it’s not always as severe as that, but sometimes innovation truly changes an entire industry and means wealth for one company and bankruptcy for another. Think about how NetFlix outmaneuvered Blockbuster. Or how Google outmaneuvered Yahoo!. Or how Apple with its iTunes store outmaneuvered Tower Records, Virgin and the entire music [...]

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Are You Guilty of These 3 Web Sins?

Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t get the information they need. This is pretty obvious, but often overlooked. It can be enticing to use fancy videos, [...]

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Improve Website Navigation & Improve Your Conversion Rates

When people land on your website, they are typically looking for something specific. Help them find it by delivering amazingly easy navigation on your site. Good website navigation leads to new customers and increased conversion rates. Poor website navigation causes frustration and anger. Which do prefer? So, in the spirit of creating many happy site [...]

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7 Tips for Better Product Pages

For small businesses that sell products online, creating compelling product pages on your website is critical to driving sales. To that end, here are 7 tips for developing better product pages on your website, leading to a better experience for the site visitor and more revenue for you. Make the Product Stand Out Designate an [...]

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Website ROI – 5 Secrets to Success

A website that does not drive your small business revenue is a lost opportunity. When building a new website or updating an existing website, many small business owners are focused on the design, technologies (Flash, for example), or the number of pages of the site. What is ultimately important to focus on, though, is your [...]

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The Mid-Year Website Checkup

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made? June and July are great times of the year to review and evaluate your website’s performance, and to give [...]

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15 Questions to Measure the Strength of Your Home Page

The home page is typically where most site visitors will enter your website.  It can determine whether a prospective customer is intrigued and eager to learn more, or is instead confused, frustrated and turned-off. Let’s face it – your home page is one of the “Money” pages on your website, so it better be effective. [...]

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SPEEDing Your Website Visitors to Checkout

If you sell products or services through your website, speed is critical. People’s attention spans online are notoriously limited. That means you need to capture your site visitors’ attention and compel them to click through your conversion funnel. The process should be as intuitive and seamless as possible. If you distract them, if you leave [...]

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5 Mistakes to Avoid When Designing Your Website

For many of you, your business website will act as a central hub for your marketing, branding and communications. It will be a major touchpoint in your relationship with your prospects and customers. If you plan on being successful, it behooves you to create a website that fuels your business growth. Then why is it [...]

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Tips for Developing Your Online Writing Style

Ever thought about writing like you dress in your online communications? I gave a talk the other day on making the most of social media and email marketing and we got into the conversation of creating the voice for your company in your online presence. At VerticalResponse, and right here in my SUN blog, I [...]

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Are Visitors “Bouncing” from Your Website?

If we are talking about trampolines, basketballs or even Tigger from Winnie the Pooh, being bouncy is a wonderful thing. If we are talking about your website, though, being bouncy is not so wonderful. In fact, it could be downright disastrous. A website’s “Bounce Rate” represents the percentage of visits in which the visitor lands [...]

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Maximize Your Bang-for-the-Buck through Integrated Marketing

How integrated is your marketing? You’ve established a website for your business. You conduct various marketing activities to promote your business. Now, do you connect the two, or do you instead leave the recipients of your marketing messages stranded? If you want to maximize the bang for the buck from your marketing efforts, you should [...]

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11 Reasons People Leave Your Website

You’ve put a lot of time and effort into building your website. And for good reason — it’s an important part of your marketing portfolio and helps you to build the bottom line. With this in mind, it’s critical that your small business website keep new visitors on the site and not drive them away. [...]

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4 Quick Changes to Boost Web Sales Fast

Did you know that you can boost sales for your small business fast by making a few small changes to your website copy? And the best part is…it won’t cost any money! To start, here are 4 changes you can make right away:   1.     Review and set specific business goals for your website. Take [...]

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