The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “website traffic”

Creating Email Campaigns to Measure Your Website’s Performance

Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is important to understand how to create email campaigns to measure your website’s performance.

In a study conducted by Ovation Marketing, a majority of consumers who subscribe to email campaigns, click the link that takes them directly to the company’s landing page over clicking the product link advertised in the email. Those same consumers bought products off the website that were different from the products listed in the emails. Results from this study, it is highly recommended that you segment your email lists properly and advertise a variety of products that will attract a bulk of your readers.

Finally, when constructing your email campaigns, you want to concentrate on the layout of each email. Make sure that links to your products and services listed on your website are easily accessible to readers in your emails. By having accessible links it allows you to watch customers’ click and purchase behaviors through website analytics and fine-tune your e-mail messages to increase customer response.

Thank you for reading. I will be back next week to discuss more tips on email marketing.

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Being aware of how much traffic and conversions you receive through your website is extremely important. If you own an online store front, bringing people to your website and influencing purchases is a key component to your online success. Even more, if you are using email marketing to drive traffic to your website, it is [...]

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How Old Is Your Site Content?

It’s Time For Website Spring Cleaning!

Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are…

3 Tips to Freshen Up Your Site Fast!

1. Fix errors.

Yes, this may seem blatant, but you really need to review your Website for bad links, grammatical errors, misspellings, and old content.

Believe me, new site visitors will find even the smallest errors, and that could mean the difference between a new sale and a lost customer to the competition!

2. Add new copy.

If you haven’t updated your Website with a new blog entry, article, white paper, or other content for over a week, it’s time to add fresh and valuable information your customers will want to read.

And if you can optimize it for the search engines, even better!

3. Be newsworthy.

When was the last time you posted a press release or were mentioned in a local newspaper? If it has been more than a month, get to work!

Create a newsworthy event, write an SEO press release and let the media know you have news!

Freshen Up Your Site and See Results!

By taking a few, simple actions today, you can significantly increase online awareness, build credibility with new site visitors and get the media talking about you. And with these potential results, this is some Spring cleaning you’ll want to start right away!

For more information to increase site traffic and sales, write to Melanie below or visit www.rembrandtwrites.com.

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It’s Time For Website Spring Cleaning! Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are… 3 Tips to Freshen Up Your Site Fast! 1. Fix errors. Yes, this may seem blatant, [...]

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5 Content Strategies to Drive Traffic to Your Website

You want more traffic coming to your website, right? If you already create some type of content for your business, you should try these 5 content strategies to generate more qualified traffic to your site: 1. Target the Weekends The weekends experience a slowdown in business marketing content. Take advantage of the decreased competition by [...]

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The Mid-Year Website Checkup

We’re approximately halfway through the year. Do you know how your website is performing? Do you know the site visitor trends? Do you know the most important site fixes or upgrades that need to be made? June and July are great times of the year to review and evaluate your website’s performance, and to give [...]

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Website Traffic Tips from Overstock.com founder

This past weekend on StartupNation Radio we were joined by guest host, Patrick Byrne, founder and CEO of Overstock.com. The theme of the show was all about creating a web presence that takes your business to new heights. Patrick should know… his company is on a course to do a billion dollars in revenue this [...]

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