The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “toms shoes”

Buy One, Give One

Referencing my prior post on Creative Capitalism, here is another business with a 1 for 1 model. A new project by California eco-urban design firm LJ Urban aims to make giving more concrete—quite literally—by matching its sales of homes domestically with funds to build homes in the impoverished African nation of Burkina Faso. Urban has [...]

Continue Reading

Incorporating Mini Movements Into Your Business Model

When you consider your business model (which includes your marketing efforts), you generally concentrate on these core components: Why will people pay you? (money, votes, donations) What does it cost you to sell your item…margins? What protects you from competition, price-feature battles? How will you turn an agnostic audience into loyal customers? Early on when [...]

Continue Reading

Creative Capitalism: one for one, from day one

Recently, I was contacted by a PR firm (Attention) and asked if I would profile Blake Mycoskie on my blog(s). I’m ashamed to say how long it’s taken me to turn this piece around, however seeing the latest ATT commercial featuring Blake after a long day of meetings (at my day job) shamed me into finishing. My [...]

Continue Reading