What makes the metaverse so attractive is its unique promise to create a place where users can connect with others through a virtual, shared universe. But what is it and how can you join in?...
The creation of mobile apps has changed the way we live and work. They’ve enabled us to do take on a range of daily tasks, including instant messaging, file sharing, to-do lists, online banking and...
Standing out as a startup or small business just got tougher. You can thank an upsurge in entrepreneurial activity ostensibly spurred by the pandemic. The U.S. Census Bureau’s business formation data shows that more than...
As the year comes to a close, it’s important for marketers and small business leaders alike to get a sense of what their consumers will be expecting from them in the future. So, what's to...
Conversational commerce is the future of e-commerce. That seems like a pretty bold statement, right? And if you’re not too familiar with all things conversational commerce, you might think we’re jumping the gun a little...
Facebook’s Mark Zuckerberg made headlines this year with his ambitious plans to build a metaverse, a world in which social and professional interactions are mediated by immersive digital technologies. But away from the front pages,...
While everyone has heard of bitcoin by now in some capacity, blockchain technology — the technology that powers bitcoin transactions - is just as powerful. Blockchain technology has become extremely popular, with different industries are...
https://soundcloud.com/penguin-audio/play-nice-but-win-by-michael Excerpted from "PLAY NICE BUT WIN: A CEO’s Journey from Founder to Leader," published Oct. 5, 2021, by Portfolio, an imprint of the Penguin Publishing Group, a division of Penguin Random House, LLC. Copyright...
Unless you are a supervillain, or hiding from the authorities, a cloak of invisibility is not necessarily a good thing. Google's mobile-first algorithm is key to ensuring your business is visible to your customers. When...
We live in a day and age when companies big and small are increasingly connected to the internet. While this has streamlined many aspects of starting and running a business, the increased connectivity has also...
Websites have come a long way since 1995. Or have they? We’ve seen strides in design and coding, and many companies revamp their websites every few years to account for this. Updating your website’s design...
In 2017, Forbes compiled a list of the Next Billion Dollar Startups, revealing companies poised to become the fastest-growing within their industry. Of the startups profiled, 70 percent comprised the fintech, healthcare and biotech, data and analytics,...
As we look forward into 2018 and beyond, there are a number of technology trends that will shape the future of content marketing. New platforms, systems and tools are shaping the way that marketers and...
Landing your first few clients is a challenge every new business owner has to face. This can be made even more difficult if you’re one of the many millennials taking on the world of entrepreneurship...
Your content is compelling. Your writing skills are top-notch. You recently added a superb graphic designer to your marketing team, and your millennial staff is beyond fluent in social media. With LinkedIn, Facebook, Twitter and...
Very soon, more than 80 percent of the 50 million Americans who filed federal taxes will receive their average tax refund of just over $3,000. Many view this as an opportunity to splurge. If you run...
In this day and age, you’d struggle to find a businessperson who didn’t recognize the importance of social media marketing within an overall marketing strategy. The world of social media marketing is in a constant...
The Internet of Things, which describes objects and devices that are connected to the internet via Wi-Fi, is more and more prevalent in our everyday lives. As we become increasingly reliant on our smartphones, computers,...
Millennials have been getting some serious hate in the media for years, but they also have a lot of fans for their love of entrepreneurship. Forbes called them the “true entrepreneur generation,” Fortune noted how millennials...
There are many challenges facing the market research industry. With the rapid developments in technology, the industry must find new ways to innovate itself in order to prosper. The infographic below from Surveygoo outlines some...