target market Archives

Learn How to Start and Build a Successful Lifestyle Brand

You’ve developed a great line of products or services. Now what? There are plenty of sales-focused businesses out there where this is the end of the story: have stuff, sell stuff, make money. Some entrepreneurs,...

byVeronica Vargas

March 16, 2023

10 Tips on Running a Successful Crowdfunding Campaign for New Entrepreneurs

Over the past decade, crowdfunding has revolutionized the way startups generate capital and secure investment. In fact, in 2019, the global crowdfunding market reached a massive $13.93 billion, with this figure estimated to triple to...

byYasmine Mustafa

April 14, 2022

10 Ways to Boost Your Startup’s Customer Acquisition

Many startups struggle with finding and retaining customers. Having a sustainable and systematic customer acquisition strategy is an essential component of success for any organization, especially as a startup. Once you’ve implemented the basics to...

byKeith Shields

February 5, 2022

How to Maximize Your Profitable Growth in Your Chosen Market Segments

The following is excerpted from "Choose Your Customer: How to Compete Against the Digital Giants and Thrive" by Jonathan L.S. Byrnes and John S. Wass, pp. 141-145 (McGraw Hill, May 2021). You are what you...

byJonathan L.S. Byrnes and John S. Wass

May 11, 2021

10 Steps to Develop Your Winning Business Idea

You have an idea that you think could be a great business opportunity. You’ve run it by your friends, family and colleagues, and they all agree that this idea has merit. Now what? Before you...

byKeith Shields

January 20, 2020

8 Common Mistakes to Avoid When Launching an App

You’ve just finished developing your app and you’re looking to get thousands of downloads. You want users to find your app and tell you how great it is. The problem is: there are all kinds of...

byAngelo Sorbello

December 3, 2019

4 Steps to Scale Your Business by Fine-Tuning Your Product-Market Fit

In the exciting rush of developing a product and creating a company, founders don’t always remember a critical ingredient for starting a business: your audience. Unfortunately, not every business finds the right audience to fit...

byLydia Vargo

November 25, 2019

This Mother-Daughter Duo Offers Lessons in Entrepreneurship After Building Their Own Successful Startup

There’s so much great advice out there on how to start a business, but you never really know what’s real until you do it. I not only dove in head first, but I also did...

byChessa Eskandanian-Yee

August 12, 2019

5 Essentials of User Testing to Ensure a Successful Product

No matter how innovative, a product isn’t successful unless its users deem it so. This is why user testing is such an important part of the product development process. User testing is a method to...

byKeith Shields

July 28, 2019

Why Founders Need to Understand Branding vs. Brand Positioning

It’s rare that you come across an entrepreneur who doesn’t want to have a great brand. How they define “brand” is beside the point, because “branding” is a sexy term in marketing. Yet startups that...

byJohn Rougeux

July 8, 2019

How Do You Create a Digital Strategy to Reflect and Grow Your Personal Brand?

The following is excerpted from “Being You: How to Build Your Personal Brand and Confidence” by Maggie Eyre ©2019 and reproduced with permission from Exisle Publishing. When I first set up my business, the biggest mistake...

byMaggie Eyre

June 4, 2019

How to Develop Big Brand Impact on a Small Budget

Today’s marketing landscape looks an awful lot like a war zone. Consumers are barraged every moment of their waking hours with brands logos, taglines and jingles, all amidst the struggle to stand out. Companies masquerade...

byLaura Guillaume

May 20, 2019

What Your Side Hustle Can Teach You About Launching a Business

Not everyone has the luxury of quitting their day job cold turkey in pursuit of entrepreneurship. You have bills to pay, maybe kids (or pets!) to feed. And not everyone wants to deplete their retirement...

byKeith Shields

April 19, 2019

Start with a Purpose: Jules Pieri on Building Great Consumer Product Companies

Industrial-designer-turned-entrepreneur Jules Pieri co-founded product launch platform, The Grommet, in 2008. Over the past 11 years, Grommet has helped launch thousands of consumer products, including now-famous brands like SodaStream, FitBit and GoldieBlox. A former entrepreneur-in-residence...

bySusan Johnston Taylor

April 16, 2019

How to Take Your Pitch Deck From Good to Great

What’s the difference between a good and a great B2B pitch deck? A good pitch deck clearly explains your product and what it does. It thoroughly illustrates product features, and it demonstrates how smart and...

byJohn Rougeux

August 6, 2018

Dos and Don’ts for Successful Millennial Entrepreneurs

Building a business from the ground up is no easy task. As an entrepreneur, you have multiple hats to wear in addition to being the ideas guy (or gal). You need to know how to...

byMarcus Arkan

August 3, 2018

Get Potential Customers to Engage With Your Startup Using What You Already Have

Finding potential customers to engage with is a major challenge, especially when your startup is still in its early days. Locating your target market, getting them interested and then turning them into customers rather than...

byTommy Wyher

June 9, 2018

Marketing Techniques Your Startup Must Master to Succeed

You have a stellar product or service and you’re ready to share it with the world. With the dizzying array of marketing options these days, it’s hard to know what direction to go in. You...

byEric Czerwonka

May 20, 2018

This Sneaky Hack Saved Me $7000 (and Helped Me Build a Million Dollar Business)

I started my first company when I was six years old, selling fallen apples to keep the streets clean. I have always seen problems and created a solution, despite all the odds. So when it...

byCrystal Etienne

April 20, 2018

Where to Start When Creating a Fundable Business Plan

If you need finance for your startup, you’ll need to create a business plan that convinces lenders that you’re a good risk. Writing a business plan also helps to confirm your goals and ideas, and...

byJeff Barber

March 1, 2018