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Posts Tagged “strategy”

Strategic Conversations: Maximizing Your Impact

In our fast-changing world, leaders are increasingly confronted by messy, multifaceted challenges that require collaboration to resolve. But the standard methods for tackling these challenges — meetings packed with data-drenched presentations or brainstorming sessions that circle back to nowhere — just don’t deliver. Great strategic conversations generate breakthrough insights by combining the best ideas of [...]

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CEOs grow more optimistic, third quarter in a row

Ever heard of “The Conference Board”? It’s a global, independent business membership and research association. Their mission is to provide organizations with the practical knowledge they need to improve their performance, among other things. They do a study on a quarterly basis that measures CEO confidence, which had increased in the second quarter of 2009, and [...]

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The Axiom of Value

For the past century, traditional advertising was all about grabbing the customer’s attention. The flashier the advertisement, the better. Advertisers created flashy billboards and catchy jingles so their product would stay in our memories. But with current technologies like TiVo and DVR, we’re less likely to pay attention to a ton of advertisements. How have [...]

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St. Patrick’s Day grassroots marketing examples

For small businesses, grassroots marketing is a foundational strategy to reach a core customer base on a limited budget. GoDaddy.com can market using Super Bowl commercials but startup entrepreneurs need to get extraordinarily creative to make every marketing dollar count. The Sloan brothers call out 3 ideas to get started with a grassroots marketing campaign [...]

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