The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “start up”

How to Compete with the Big Guys

In talking with a group of start ups recently, I got into the discussion of how small businesses can compete against larger companies that have a great deal of process and marketing power behind them. After we agreed on the initial list of MUST-do marketing tactics for success, including email marketing to current customers and [...]

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Important Contract Terms, Part I: Indemnify this.

One of the mainstays of my practice is writing, or reviewing and revising, contracts for my clients. Often, I am revising contract terms written by my client or another business person, and so, understandably, key contract terms are often absent or inadequately drafted. This led me to think about what contract terms could be critical [...]

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Now I’m the Expert

Have you got those calls yet? You know, the calls or the in-the-grocery-store chats from your old co-workers, or ex-bosses who are looking at their jobs and thinking maybe the security of a full-time job wasn’t such a secure thing after all? And they heard you started your own business and are doing quite well, thank [...]

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Did I Just Get an Eye Roll?

Labor Day weekend is coming, which means the in-laws are coming–or as I like to call them the out-laws. My hubby’s parents are great people, but after I quit work to devote time to my business, I sensed they harbor a little bit of doubt in my project. (Little bit: as in, the Grand Canyon is [...]

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Don’t Expose Your Assets!

There you are. You just finished reading Rich and Jeff Sloan’s book and you are fired up! You have an idea that you are certain will make make the invention of those small yellow sticky notes look like small potatoes. Not only that, but you are so proud of yourself, because you have done exhaustive [...]

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