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starbucks

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personalization
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How Personalization Can Help You Stay Ahead of the Curve

The following is excerpted from "Customer-Driven Disruption: Five Strategies To Stay Ahead of the Curve" by Suman Sarkar. Published by Berrett-Koehler. Copyright (c) 2019. All rights reserved. This book is available at all bookstores and online booksellers....
partnerships
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How Partnerships Can Elevate Your Startup’s Brand

When your brand is in the startup phase, one of the biggest challenges is growing your audience, let alone doing so cost-effectively. Traditional paid channels like social media and marketing campaigns require significant purse strings,...