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Posts Tagged “spam”

Changes in the CAN-SPAM Act

I’ve spoken in the past about the CAN-SPAM Act of 2003 and how it affects email marketers. Congress passed the CAN-SPAM Act (Controlling the Assault of Non-Solicited Pornography and Marketing) to establish guidelines for those businesses that send out commercial emails, and to cut down the on volume of spam through the U.S. As ethical [...]

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What NOT to do with your email newsletters

I’ve spoken at length about what to say in your email messages to make your company more attractive to your potential customers. I have also discussed ways to improve the look and feel of your messages to give them a more professional appearance. These best practices will help you maximize your email marketing campaigns, raise [...]

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Avoiding Spam Filters

Large Internet Service Providers like AOL, MSN and Yahoo filter millions of spam messages each day. They accomplish this by using filters that search for words commonly used in spam messages and move these messages to a junk or bulk folder. If you want to avoid having your messages filtered, you need to avoid using [...]

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Dealing with Blacklists

Last time I talked about Can-Spam and how it affects your email campaigns. Today I'll talk about blacklists and how to stay off them. If you send out email messages and receive a decent chunk of spam complaints, you will probably eventually be blacklisted. A blacklist is a list of IP addresses that have been [...]

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Understanding Can-Spam & Relevant Legislation

In 2003 Congress passed the Can-Spam Act. This law is designed to help cut down on the volume of spam email through the US. Even if you're not based in the States, complying with the Can-Spam act will significantly improve your deliverability. Can-Spam basically includes six major provisions. They are: 1.The email message must not [...]

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