The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “social networking”

Get More Customers with Foursquare

Note:  This is a guest post by Social Media DIY Foursquare is currently one of the most popular services that combines social networking and location-based social media. Launched in spring 2009, it includes businesses in more than 100 cities across the United States with more than 300,000 users. Foursquare allows customers to check-in when they arrive [...]

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Small Business Profile: Guideposts.com

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of Guideposts.com—a site devoted to helping people find and reach their potential. This site interested me not so much from an entrepreneurial standpoint, but because of its history. The nonprofit organization was founded in [...]

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Be Clear. Be Brief. But come back…often.

So I’ve spoken briefly about Twitter in the past. I am still observing the form to understand its place in the overall ecosystem of social networking…and I heard recently that Strunk & White just released a 50th Anniversary Edition of the Elements of Style. To me, it was the perfect collision of old and new…and [...]

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Faces and Blogs and Tweets, Oh My!

The big buzz in marketing these days is all about social networking and viral campaigns. In the past two days alone, I received about nine e-mails inviting me to various, educational seminars online. And I’m sure you have been inundated with this same kind of information. It can be overwhelming…Do I start a Facebook page, [...]

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Why We Had Kids… For Social Networking Help

I guess my husband and I always had in the back of our heads that we would have kids, so that when we were old and grey we would have someone to push around our wheelchairs, or at least extricate our Rascal scooters when they get hopelessly wedged between oddly out-of-date pieces of furniture. I also had [...]

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Twitterers actually aren’t twits

Twitter. It’s ridiculous, right? The distractions of visiting a website to provide updates to your “followers” about where you are and what you’re doing. Sounds like such a waste of time! But alas, I beg to differ. From what I’m learning, it’s one of a variety of really effective vehicles to achieve business goals. Developing [...]

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Using social networking to increase company visibility

With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to find colleagues, friends or classmates, read breaking news, or make new business connections. As social media continues to evolve, how can your business integrate the use of these sites with your email marketing campaigns to increase your company’s visibility?

The first thing you should do is actually visit some of these sites, and scout around for the ones that seem most appealing to you. As an entrepreneur or business owner, there are a few popular sites that are used for business purposes only, such as Linkedin and Plaxo. On these sites, you can post information about your business and build relationships with businesspeople and new clients from your region or from across the world. Other sites like Facebook and Myspace began as simply social networking sites, and have evolved into places to hear new music, play games, or join political causes.

You can create free profiles on most of these sites, which gives your clients and business connections an opportunity to put your face and name with that of your company. One word of caution however: if you do choose to add a profile onto these sites, and you will be using it for business purposes, make sure not to include anything profane, political or controversial on your profile. This can turn a potential customer or relationship into a lost connection.

Once your networking profiles have been created, you can include them in your email messages and encourage your subscribers to connect with you. You can also use your email newsletters as a way to get your customers to share your content on a variety of social networking sites.

For example, if you use iContact as your email marketing service, you can use our email “sharebar” at the bottom of every message you send to encourage your readers to share you messages with the public. Through the sharebar, your subscribers can post your content on sites like Facebook, Digg, and reddit. This can exponentially increase the number of readers who view your content, and get your company’s name out to demographics of people you may have never thought you could reach.

For this reason, it’s increasingly important to include accurate, quality content in your email messages because you never know who is reading at any given moment. I hope you enjoy your weekend, and I’ll be back next time with more email marketing tips and advice.

Cheers,

Ryan Allis

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With hundreds of millions of registered users across the world, social networking web sites are among the most popular places to communicate and trade information. There are numerous reasons why people use these sites: to find colleagues, friends or classmates, read breaking news, or make new business connections. As social media continues to evolve, how [...]

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