social media Archives

How to Grow Your Business Like Halo Top

We all scream for ice cream, and in the case of Halo Top Creamery, the most loyal fans have crossed over into becoming stans (stalker/fan) of the brand. The most fanatical loyalists pillage the freezer...

byDeborah Sweeney

July 21, 2019

7 Social Media Trends Your Startup Can Implement This Week for Greater Impact

Social media is a land of many opportunities for startups. Since today’s consumers and business buyers use social channels to find companies they can trust, social media is an ideal way to find and engage...

byKeith Shields

July 18, 2019

Ride the Wave: How to Push Your Messaging Without Getting Lost in the Noise

The following is adapted from "Break Through the Noise: The 9 Rules to Capture Global Attention" © 2019 by Tim Staples and Josh Young. Reproduced by permission of Houghton Mifflin Harcourt. All rights reserved. Selfie sticks...

byTim Staples

July 16, 2019

How This Former Attorney Used Savings to Fund Her New Business

It’s that time of year when special events abound – weddings, graduations, baby showers and bar mitzvahs. With those events comes a tedious but necessary obligation: thank you notes! Taryn Singer has created WithThanks, a...

byNav

July 15, 2019

3 Simple Ways to Bring More Loyal Clients to Your Business

Bringing more loyal clients to your business isn’t easy. But it is critical. Finding the diamond in the rough clients can take years of hard work. Relying on referrals and expecting a client to fall...

by Jayneberinger64

July 11, 2019

Why All Budding Entrepreneurs Need to Embrace Market Research (and How to Do It)

Market research is one of the most powerful tools available to budding entrepreneurs. Effective market research can not only help you decide if your business idea is worth pursuing, but it can also help you...

bySimon Slade

July 10, 2019

How to Hack Your Startup’s Sales with Social Proof

With the proliferation of online recommendation platforms like Yelp, Google Reviews, and TripAdvisor, word-of-mouth has grown into a ubiquitous influencing factor within online purchasing behavior. According to a recent Nielsen study, 92 percent of consumers...

byAlisa Neymark

July 1, 2019

Moving Beyond Authenticity: The Next Step in Social Media Marketing

“Authenticity, for me, is doing what you promise, not ‘being who you are.’ It’s not, ‘say whatever is on your mind,’ either. Instead, I define it as, 'consistent emotional labor.'” - Seth Godin Authenticity has...

byJustin E. Crawford

June 28, 2019

3 Ways Leaders Can Make an Authentic Impact on Social Media

It’s not uncommon for CEOs to create personal social media accounts on platforms like Twitter and Instagram. What is fairly common is attempting to figure out what to do next. It wasn’t that long ago...

byDeborah Sweeney

June 27, 2019

3 Ways to Elevate Your Brand in a Specialized Marketplace

Taking your brand to the next level is essential in today’s competitive market. Elevating your brand can increase conversions and customer loyalty exponentially. But doing this can be challenging, especially in a specialized marketplace. It...

byWill Robins

June 26, 2019

How to Determine Which Social Media Platforms Your Audience Uses

If you’re just starting your social media marketing efforts, you might be tempted to jump in and create profiles on Twitter, Facebook, Instagram, Snapchat, LinkedIn, and whatever else the cool kids are using. Please don’t....

bySusan Guillory

June 26, 2019

How This Entrepreneur Increased Her Revenue by $30,000 in Just One Year

The entrepreneurial journey can often be marked by uncertainty and filled with loss. Gaining traction, developing a clientele, establishing revenue and forging strategic partnerships can be a bit overwhelming. However, there are certain insights, moments...

byShavon Morris

June 25, 2019

5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in...

byKristen Herhold

June 21, 2019

How to Cultivate Your Community with Facebook Groups

In the 1940’s, American Psychologist Abraham Maslow theorized that belonging is an essential human need, which rings true for most people. We want to belong and interact with others who have shared experiences or similar...

bySherry Holub

June 20, 2019

How to Leverage Instagram to Grow Your New Business Quickly

Do you ever wonder what to do with all of those Instagram followers you're been working so hard to attract? In this Leveling Up video, Eric Siu interviews Daniel DiPiazza, founder of Rich20Something, who shares...

byEric Siu

June 13, 2019

How to Advertise Your Business on Social Media

Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts each day. For small business owners, this translates to an opportunity to engage with new and existing...

byNav

June 10, 2019

Determining the ROI of Social Media Marketing

Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social...

byMDG Advertising

June 7, 2019

The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your...

byZach Benson

June 5, 2019

Should Your Startup Hire a Full-Time or Part-Time Social Media Employee?

Entrepreneurs are notorious for wearing many hats during the early days of their startup's business. One of these hats often includes social media manager. Typical daily duties associated with maintaining a social media presence include...

byMyCorporation

June 4, 2019

6 Lasting Principles That Drive Social Media Success

Whether you’re building your personal brand or business, social media is pivotal for success. But as platforms rapidly evolve, many struggle to build and maintain a loyal following. Social media mavens and members of The Oracles share...

byThe Oracles

June 3, 2019