The parent company of Snapchat has gone through a rough stretch of late, with shares of plunged plunging in early February after the company reported a loss in last quarter of 2023. But CEO Evan...
Customer trust is your startup's most valuable asset. It sets the foundation for long-lasting business relationships, fosters brand loyalty and drives growth. When people trust your business, they are more likely to buy from you...
Before you cram your social feeds with a cavalcade of photos, you need to edit them. And doing this quickly and consistently is hard if it’s not already in your wheelhouse. To ensure you don’t...
In the quest to harness the digital landscape for startup growth, we've gathered 20 unique insights from founders, CEOs, and other industry leaders. From leveraging an affiliate program to encouraging online reviews, this article unveils...
Instagram has become a powerhouse for businesses and brands looking to connect with their target audience and increase brand visibility. With more than 1 billion active users, the platform offers vast potential for reaching a...
Startup marketers can get so caught up in the process of creating and sharing branded content to feed the social media machine that they sometimes forget about having real, spontaneous conversations with buyers. A brand...
With the rise of social media marketing, everybody has been eager to jump on the bandwagon. And although a lot of the conversation is on social networks, is it really the only answer to marketing a...
Nearly 63% of Americans say they would quit their day jobs tomorrow if they could become successful influencers within six to 12 months, according to a recent study conducted by Passport-Photo.Online. Can you relate? And...
Practically every small business owner knows that lead generation is an essential part of small business growth. When you attract quality leads for your small business, it’s easier to turn interested prospects into customers, increase...
With 672 million app store hits, TikTok was 2022’s most downloaded social media platform. And while the average TikTok user spends around 95 minutes a day on the app, only 18% of marketers use it....
Conspiracies and misinformation are thriving on social media as the technologies advance faster than society's understanding of them. It's more important than ever to learn to discern fake information from the truth. Tune in to...
When a new form of media emerges, it’s a sure bet marketers will find ways to use it to their advantage. The first newspaper ad ran in 1704, and free broadcast television likely wouldn’t have...
Platforms like Facebook, Instagram, YouTube, TikTok and Twitter are a major part of people's personal lives. And there's no question these channels remain a significant part of a small business' ability to influence, attract, engage...
So, you want to be an influencer? Turns out you've got plenty of company. About 86% of young Americans surveyed said they're willing to try out influencing on their social media platforms — and 12%...
The marketing strategy is not a matter of intuition. You know what I mean if you have ever tried to manage a business Instagram account by yourself. We often fall under the impression that it’s...
Automation is a popular marketing trend that’s likely to see continued growth as technology continues to advance. Marketing automation is great for businesses, providing benefits like streamlined workflows and more relevant content to your target...
Instagram was introduced as a social networking app with photo-sharing capability. Fast forward to 2023, Instagram has evolved as a powerful business marketing tool with incredible features that allow sharing content in multiple formats, such...
Supporting local small businesses isn’t just up to the customers. While Small Business Saturday, Black Friday, and Cyber Monday are all great opportunities for local businesses and customers to come together to support the community,...
Can you remember the last quiz you took on a social media platform? Yes, I’m talking about the kind of quiz that lets you know which Avenger is the love of your life based on...
Social media marketing is something that nearly every business, startup, or entrepreneur feels like they must be doing in order to be successful in the online landscape. While Facebook, Twitter and Instagram are the frontrunners, there are...