social media marketing Archives

How to Leverage Instagram to Grow Your New Business Quickly

Do you ever wonder what to do with all of those Instagram followers you're been working so hard to attract? In this Leveling Up video, Eric Siu interviews Daniel DiPiazza, founder of Rich20Something, who shares...

byEric Siu

June 13, 2019

How to Advertise Your Business on Social Media

Today, over 3 billion people, or nearly 42 percent of the population, scroll through their social media accounts each day. For small business owners, this translates to an opportunity to engage with new and existing...

byNav

June 10, 2019

Determining the ROI of Social Media Marketing

Today’s entrepreneurs know that social media is an important part of every marketing strategy, but how to determine its success is often unknown. While you may be investing time and resources into your startup’s social...

byMDG Advertising

June 7, 2019

The 4 Key Pillars of Instagram Success

Recently, Instagram hit a milestone when it was revealed that the social media application had become over 800 million users strong. Now, imagine getting even a fraction of those users to take notice of your...

byZach Benson

June 5, 2019

Should Your Startup Hire a Full-Time or Part-Time Social Media Employee?

Entrepreneurs are notorious for wearing many hats during the early days of their startup's business. One of these hats often includes social media manager. Typical daily duties associated with maintaining a social media presence include...

byMyCorporation

June 4, 2019

6 Lasting Principles That Drive Social Media Success

Whether you’re building your personal brand or business, social media is pivotal for success. But as platforms rapidly evolve, many struggle to build and maintain a loyal following. Social media mavens and members of The Oracles share...

byThe Oracles

June 3, 2019

6 Ways to Master Your Startup’s Social Media Marketing

Maybe you’re using social media, but don’t feel like you’re maximizing your efforts. Maybe you’ve resisted jumping on the bandwagon thus far and realize you can no longer ignore what others are saying is a...

bySusan Guillory

June 2, 2019

4 Ways Micro-Influencers Get Results for New Brands

In the old days of marketing, everything was so much more simple and direct. Companies bought ads for products and consumers bought those products without much fuss. There wasn't a lot to think about, no...

byJustin E. Crawford

May 30, 2019

10 Best Free Digital Marketing Tools for Entrepreneurs

The internet is full of free digital marketing tools for entrepreneurs, like you, trying to take their business to the next level, without a hit to their bottom line. With so many powerful and free...

byMatt Weber

May 23, 2019

Event Marketing 101: Why Entrepreneurs Should Embrace the Power of Live Events

In an age of digital communication and remote work, in-person communication still holds immense value. In one study, 95 percent of participants rated face-to-face meetings as essential for long-term business relationships. Another found that face-to-face...

byVictoria Vessella

May 13, 2019

7 Social Media Promotion Tactics to Try With Your Next Piece of Content

Are you crafting amazing pieces of content? You know, that legendary 10x content everyone keeps talking about? If so, that’s a great start. But what good is incredible content if no one sees it? All of the precious...

by Jayneberinger64

March 7, 2019

What Kind of Social Media Strategy Does My Startup Need?

When you’re starting a business, especially in a highly-saturated, digitally-driven market, you need to build brand awareness through every channel at your disposal, including social media. But, building a social media presence that resonates with...

byBruce Hakutizwi

December 2, 2018

3 Ways to Stand Out and Create Your Niche with Conversation Marketing

As a young company, trying to get your brand noticed via social media can seem intimidating. Even if you know where your audience hangs out online, you may feel unsure quite when to jump in....

byKevin Lund

November 29, 2018

Social Media Pro Daniel DiPiazza: How to Get the Most Engagement on Instagram

When it comes to your startup and social media, it's not about the number of followers you have, it's engagement that's really important. How do you get the most engagement on your social media channels?...

byEric Siu

November 6, 2018

How to Tell Your Brand Story on Social Media (and Why You Should)

Today’s world is an advertising-heavy one, and in order for your startup to stand out, it’s important to tell your brand story. “Consumers don’t want to listen to you talk about the details of your...

byJessica Thiefels

October 26, 2018

6 Essential Social Media Marketing Hacks to Grow Your Business

When it comes to running your startup, you need more than just the skill to sell your product or service. You need a strategy. While many resources will offer guidance, there is no “one-size-fits-all” guide....

byTosin Yussuf

August 19, 2018

Leverage LinkedIn for Marketing Your Startup in 5 Steps

If you’re an entrepreneur and have been ignoring your company’s LinkedIn profile, or worse, don’t have a LinkedIn presence, you’re missing out on a goldmine of opportunity. One of the deadly startup sins is ignoring...

byBrett Farmiloe

August 2, 2018

Make the Most of Your Content Through Social Media Channels

Content lies at the heart of digital marketing, and our social media channels provide a means to ship that content out to our audience. We have Facebook Live, Instagram Stories, LinkedIn articles and a plethora...

byJustin E. Crawford

July 23, 2018

3 Ways to Drive Vital Viral Buzz to Your Franchise

Word-of-mouth marketing is undeniably effective in bolstering a business, with four-fifths of consumers trusting validations by their friends over any other marketing, and the social media age has only amplified the possibilities. Still, many franchises...

bySteven Zhao

July 9, 2018

Social Media Marketing: Can You Trademark a Hashtag?

It’s been more than a decade since the hashtag made its debut on social media. Chris Messina proposed this tagging method on Twitter in 2007. While Twitter developers initially rejected it, it gained traction after...

byXavier Morales

June 30, 2018