social media marketing Archives

10 Reasons Why Micro-Influencer Campaigns Interest Gen Z (and How They Can Boost Your Business)

Targeting a young audience? Micro-influencers just may be the answer. Aiming to capture this audience (those born after 1995) can be lucrative, as Gen Z now accounts for around 40 percent of all consumer shopping....

byTim Cameron-Kitchen

June 21, 2020

Meet Melody Godfred: The Entrepreneur and Philosopher Behind the Self Love Pinky Ring

Creating a company with purpose and passion that clearly speaks to its customers is many founders' goal. The ability to carry that message and entrench it into every element of your brand and business decision-making...

byCynthia Johnson

February 14, 2020

The 3 Major Changes You Need to Make to Your Influencer Marketing Strategy

When you hear the phrase “influencer marketing,” what image pops into your head? If your first thought is a photo or a video of your product being used by a world-famous celebrity Instagrammer or YouTuber...

byTodd Grossman

February 3, 2020

Top Priority Social Media Tasks for the Time-Starved Entrepreneur

Nowadays, nearly everyone is supposedly a social media expert: you, your mom, your 10-year-old nephew. Most internet-savvy individuals have some degree of experience with Facebook, Instagram and Twitter. But, when it comes to enterprise-level social...

byBruce Hakutizwi

January 31, 2020

How to Build Your Brand with User-Generated Content

In this guide, we explore how you can supercharge your startup’s marketing with user-generated content (UGC). What is user-generated content? User-generated content, or UGC, refers to online content related to a brand that has been voluntarily...

byJustin Green

January 19, 2020

How to Use Analytics to Measure Your Instagram Story Results

Instagram Stories are a continually growing and popular part of Instagram. With 500 million daily active users on the platform, brands of all sizes are beginning to see the benefit of using Instagram Stories to reach...

byDana Nicole

January 11, 2020

7 Business Influencers to Follow on Social Media in 2020

Launching a successful startup takes a lot of work, and learning how to navigate the waters of entrepreneurship can be difficult — especially if it's your first business. As such, it can be wise for aspiring...

byDerek Miller

January 7, 2020

How to Use LinkedIn to Promote and Grow Your Business

Does your company have a LinkedIn presence beyond your personal profile? It should. Even if you consider your business to be a “customer-first” outfit, a professional online network is essential. Regardless of size or stage,...

byNeoMam Studios

January 5, 2020

How to Move Your Brick-and-Mortar Retail Business Online

In today’s retail world, increasingly more and more transactions are occurring online. Add to this the fact that some of the world’s biggest retailers are racing to increase their share of online sales revenue, and...

byLeland Taylor

December 19, 2019

How to Become a Social Media Influencer

It’s an empowering time to be alive, thanks to social media, which gives a voice to anyone with something to say. But what does it take to stand out in this crowded digital world? That’s exactly what we asked...

byThe Oracles

December 12, 2019

3 Simple Steps to Maximize Your Earnings This Small Business Saturday

As an entrepreneur, you may know that Small Business Saturday is a big deal in the small business community. And with good reason. In 2018, participating businesses nationwide raked in a record-high $17.8 billion on...

byRachel Blakely-Gray

November 1, 2019

How Entrepreneurs Can Increase Their Instagram Engagement and Following

Using Instagram is a powerful tool for entrepreneurs. When it comes to building your business through social media marketing, it’s important to focus on sales rather than vanity metrics. It feels great to receive validation...

byIsabella Silverio

August 20, 2019

10 Tips to Stay Ahead of the Facebook Ad Marketing Curve

In many ways, we’re all one big entrepreneurial community attempting to navigate the ever-changing advertising terrain on a daily basis. For every guru who scales their business using a formula, you’ll find 10 others who...

byAndrew Molz

August 2, 2019

8 Business Titans Reveal the Best Social Media Tactics to Promote Your Company

If you aren’t promoting your business on social media, you’re asleep at the wheel. Here’s what eight social media masters and advisors in The Oracles told us about the channels and tactics that impact their businesses most....

byThe Oracles

August 1, 2019

7 Social Media Trends Your Startup Can Implement This Week for Greater Impact

Social media is a land of many opportunities for startups. Since today’s consumers and business buyers use social channels to find companies they can trust, social media is an ideal way to find and engage...

byKeith Shields

July 18, 2019

Moving Beyond Authenticity: The Next Step in Social Media Marketing

“Authenticity, for me, is doing what you promise, not ‘being who you are.’ It’s not, ‘say whatever is on your mind,’ either. Instead, I define it as, 'consistent emotional labor.'” - Seth Godin Authenticity has...

byJustin E. Crawford

June 28, 2019

3 Ways Leaders Can Make an Authentic Impact on Social Media

It’s not uncommon for CEOs to create personal social media accounts on platforms like Twitter and Instagram. What is fairly common is attempting to figure out what to do next. It wasn’t that long ago...

byDeborah Sweeney

June 27, 2019

How to Determine Which Social Media Platforms Your Audience Uses

If you’re just starting your social media marketing efforts, you might be tempted to jump in and create profiles on Twitter, Facebook, Instagram, Snapchat, LinkedIn, and whatever else the cool kids are using. Please don’t....

bySusan Guillory

June 26, 2019

5 Ways Your Business Can Build Trust on Social Media

Modern consumers are cynical, so developing trust with customers can be a challenge for businesses. Trust is the sum of repeated and positive interactions. Fortunately, social media makes it easy to engage your audience in...

byKristen Herhold

June 21, 2019

How to Cultivate Your Community with Facebook Groups

In the 1940’s, American Psychologist Abraham Maslow theorized that belonging is an essential human need, which rings true for most people. We want to belong and interact with others who have shared experiences or similar...

bySherry Holub

June 20, 2019