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Posts Tagged “small business”

The Roots of America. The Roots of Your Business.

It’s Sunday, September 6, and Linda and I are in Philadelphia. We stand in a pouring deluge – the brunt of tropical storm Hanna is upon us – as we wait to enter Independence Hall, located in the city’s Historic District. Drenched despite our umbrellas, 30 of us enter the annex of the building. We [...]

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The Curse of the Blackberry: A Subtle yet Virulent Anxiety

“In the past 20 years, the lure of instant gratification has gripped the youngest half of our population. For the hooked-up generation-those born after 1970 who are wedded to iPods and the immediacy/pervasiveness of the entertainment industry-it’s a stretch to go backwards to consider the root of things. The gratification of the moment is a [...]

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Communication in the Workplace: Quality versus Quantity

“The quality of your communication equals the quality of your life” -          Anthony Robbins  The sense I have developed over the years is that quantity of communication is more important than quality of communication. Of course, this refers to sensible discourse between two parties. It is no good if one spews unlimited information while ignoring [...]

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Focus on the System, Not the Product

It seems logical the manager’s total efforts should be focused on the product or service itself; that all energy be directed to the work that must be done, the customers who must be found, and the money that must be made. And this is the problem! Focus entirely on these tasks without an overall strategy [...]

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Point-Of-Sale: The “Do It Now” Theory

“Why? Because I’m the mommy and I said so.” - Anonymous mommy Do it now and let’s get on with whatever is next!  Point-of-sale is a phrase taken from the cash register industry. It describes action “where the purchase takes place.” Consider the latest generation of cash register which instantly updates inventory and orders new product. [...]

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Interview Two with Jared Tanner, PrintingForLess.com

On Tuesday, Jared Tanner, the vice president of marketing at PrintingForLess.com, shared his suggestions about successful PR efforts. Here is the rest of that discussion: What advice do you have for small business owners who are looking for a publicist? Look for one who is active, aggressive and who doesn’t take “no” for an answer.  Many [...]

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PR Insights from Marketing Expert Jared Tanner, PrintingForLess.com

I recently caughtup with the vice president of marketing at PrintingForLess.com, Jared Tanner, to ask him about the relationship between public relations and marketing. With an extensive background in web-based marketing, direct and database marketing, and general advertising, Jared was previously the director of customer marketing for Blockbuster, Inc. and Logoworks’ VP of Marketing. Plus, he managed direct [...]

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Five Potent Strategies to Auto-Pilot Your Small Business

The numbers are gloomy. Statistics show that of one hundred new business startups, eighty will be out of business within five years. Too often, the causes of these failures are recurring inefficiencies and their offspring: fire-killing and distraction. Most business owners wake up in the morning with only a vague sense of their ultimate, primary [...]

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Know your mechanical prime time

Most people have jobs, and as of this writing, there is not a general revolt against the concept. In any society, it is a revered position – one that carries a certain “it’s a good feeling to be part of the team” camaraderie. Whether a democratic or a socialistic state, it is understood that the [...]

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Aim for 98 percent perfection

Time and money wasted is time and money gone forever. And a waste of time and money means some other positive thing that could have happened, didn’t. Apply a “Good Enough” rule to the Working Procedures in your workplace. Working Procedures are instructions that describe how the individual systems of the company or the job [...]

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Are you a StartupNation PR Success Story?

In order to see how PR can truly help your new business succeed, I’ll be sharing some stories from our own StartupNation members.   To start, have you met Janie Honeycutt of www.houseofjerky.net? Janie is an avid StartupNation member. She used the site to get valuable informatio to help boost sales for her beef jerky business.   I recently got the chance [...]

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Ten steps to workplace success

Your employees are not mind readers or fortune tellers, and your business is not a free-form venue for experimentation, or a place where individual preference based on mood, time of the day, or random circumstance can rule the day. Your purpose and methodology must be clear, concise, consistent, and understood by everyone involved. Aim for [...]

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In Small Business, Is It About College or Training?

Every now and then I get asked or ask the question: what universities could do to prepare their students for a world in business.” I was randomly going through articles on Startups at Alltop and came across Is College Worth it For Entrepreneurs? at youngentrepreneur.com.   Classic, “Top 3,” “Best Of” list below:    1) [...]

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Overcoming Failure to Launch

So you’ve got some ideas, a decent prototype, and a couple customers to boot…now what?  Sadly, many would-be entrepreneurs fail at running a business before they even start.  The complexity of a business plan, lack of funding, and an army of competitors all create a standstill that causes those flames of business freedom to flicker.  [...]

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What Summer Super Heroes Teach Us About PR

Summer is finally here, and there are a lot of great movies to see. It got me thinking about how “Indiana Jones,” “The Incredible Hulk,” “Iron Man,” and others have a lot to teach us about PR. For example: 1. Act Fast. Super heroes think and act quickly to get results so the next time reporters contact [...]

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Five mistakes people make with startup businesses

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Whether you’ve established a small business, are in the midst of launching one, or simply considering it for the future, it’s certain you want at least one thing out of this investment: success. Starting and running a small business isn’t a cakewalk. It’s hard to believe, but over 50 percent of small businesses fail in [...]

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Shhh…Three Secrets for Amazing DIY Publicity

Do-it-yourself publicity isn’t for the faint of heart, but it isn’t impossible either.  Over the past couple of years I’ve been able to secure several high profile publicity “hits” on my own and I’ve learned quite a bit in the process.  One of the things that I have learned is that you don’t have to [...]

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Beyond the Launch…feedback from Heather

I’ve received some great feedback and questions from readers after my initial post.  Several of them gave specific information about their business successes and dilemmas.  In the true sense of community, I wanted to share those responses and my suggestions for getting over those hurdles.  I am creating a “Beyond the Launch” series that will be generated solely [...]

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