The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “small business public relations”

Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya Gonna Call?” Once you have a PR Plan in place, it’s time to get smart with a good dose of [...]

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Are Reporters Reading Your E-Mails?

It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click “send” and wait for a response from the business editor at “The Wall Street Journal.” Now, it’s noon and still no response from the editor. You call and get voice mail so [...]

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Ugh! Bad Day-But Still Thankful!

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]

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What’s Wrong With Your PR Activities?

The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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Tips for Pitching the Small Business Professor

On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at www.smallbusinessprof.com, founder of ProLine Communications, and the author of the new book, “Birthing the Elephant.” If you’d like to approach Bruce to get some publicity for your business, here are his words of advice: What is your [...]

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