The StartupNation Blog Trends, tips and real-life anecdotes from industry experts

Posts Tagged “small business public relations”

Ugh! Bad Day-But Still Thankful!

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]

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What’s Wrong With Your PR Activities?

The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]

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Free PR Tools for Do-It-Yourself Publicity

If you are working with a tight budget like most entrepreneurs, you can do your own publicity. Here is a quick list of some of the free services available to help you build buzz and sales: 1. Learn simple steps to start your publicity efforts with StartupNation’s Guide to PR here. 2. Check out the free, [...]

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Tips for Pitching the Small Business Professor

On Tuesday, we talked to Bruce Freeman. He’s the Small Business Professor for Scripps Howard News Service at www.smallbusinessprof.com, founder of ProLine Communications, and the author of the new book, “Birthing the Elephant.” If you’d like to approach Bruce to get some publicity for your business, here are his words of advice: What is your [...]

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Part 2 with Author Jon Gillespie-Brown

On Thursday, Jon Gillespie-Brown, author of the new book, “So You Want to be an Entrepreneur” shared his tips and insights. Here is the rest of that interview:   How are you marketing and promoting your book? The book is published by Wiley and Co. and they do most of the promotion, PR and marketing. [...]

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An Interview with Brazen Careerist’s Penelope Trunk

While we’re waiting for the election results, I thought you might like some good publicity advice. Well, I recently I caught up with Penelope Trunk, author of Brazen Careerist: The New Rules for Success and career columnist at the Boston Globe. As a fellow entrepreneur who founded three companies, Penelope has some great tips to [...]

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Think Positive in Tough Times

Negativity surrounds us. But now, more than ever, it’s important to stay positive. After all, it can be really easy to spread negative comments and get caught in a downward spiral of hopelessness. Don’t let it happen to you! Toxic communications and people can be detrimental to your health and hurt your business. Without knowing [...]

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Public Relations and Politics-Question Everything

As a small business publicist, I’ve been watching all of the political debates and television commercials with much interest. Some of the comments and images anger me and others make me think – “Is that true?” Beware of media opinions. As many of you know, PR specialists carefully train candidates on what to say and [...]

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3 Ways to Avoid Financial Worries Right Now

With all the negative news about the economy and world events, it can be easy to get stressed out – fast. But as an entrepreneur, it’s more important than ever to stay calm and think clearly. As a fellow small business owner, I’m dealing with many of the same stressors you are, and here are [...]

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jexbo grows with PR-Jill Exler’s Interview-Part 2

On Tuesday, I introduced you to fellow entrepreneur Jill Exler. When Jill had a challenging time publishing her own book, she decided to create a business to help others. Today, self-published authors can sell their books at www.jexbo.com, and readers can find unique books and communicate directly with authors. Jill used publicity to help start [...]

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3 Cool Sites to Help with Your PR Efforts

If you are working on your own publicity efforts, there are a few sites that can help you build buzz while saving money. When you get a moment, check these out: http://www.helpareporter.com/ By simply registering your name, e-mail address and company name on this site, you’ll get access to some great reporter requests.  Peter Shankman, [...]

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Why You Need a PR Plan

Summer is finally here, and it’s a great time to review your PR Plan for the busy months ahead. What? You don’t have a plan-of-action for your upcoming publicity activities? I hear this from a lot of entrepreneurs. But it is really worth the time and effort. After all, how are you possibly going to [...]

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How to Score Top Media Placements

Today is definitely going to include a brief celebration on my end. After having stories cut at the last minute due to election results, my client is enjoying the publicity benefits of a mention in the June 16th edition of Newsweek®. Now, the story is much smaller than expected (after involving many interviews, phone calls, [...]

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