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Posts Tagged “small business public relations”

small business public relations

Are Your Press Quotes Newsworthy?

Yeah. Yeah. We know you’re “excited” about the news! You’ve all seen this before… “We are thrilled to have…” “We are so excited to be working with…” Guess what? I have a little secret for you – we already know you are excited and thrilled with the news. Otherwise, you wouldn’t be distributing a press [...]

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Small business public relations

Small Business Public Relations is Not Small

Think Big for Bigger Results. If you are an entrepreneur, you may be looking for “small business public relations.” But the truth is, public relations strategies and tactics are the same for large corporations as they are for small business owners. You both have specific business goals, targeted media members to pursue and the need [...]

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Good PR Results Not Possible? Baloney!

Are You Getting the PR Reports Necessary for Success? By Melanie Rembrandt For many years, it was very difficult to show the results of a public relations, or PR, campaign. After all, you could spend hours on the phone pitching media members and not see any results. Plus, due to the nature of public relations, [...]

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Did You Lose Money with PR and SEO?

3 Questions To Ask About Your Current, PR and SEO services I get many referrals from business owners who spent a fortune on a top, PR firm or search engine optimization, SEO, services without seeing any results. They spent a lot of money purchasing “well known” services, and now they are weary of hiring another [...]

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Got Tax and Business Stress?

Accomplish Your Goals With Less Stress It’s tax time, and if you are a small business owner, you are probably dealing with financial statements, legal payments and lots of paperwork. Even if you have a team of people to help you, this time of year can be overwhelming. After all, you have to make sure [...]

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What is Small Business Public Relations?

Want Small Business Public Relations Success? If you are a new entrepreneur, you’ve probably heard of using press releases and publicity to help boost awareness for your products and services. However, you may not know exactly what public relations is and what it can do for your business. Small business public relations is really just [...]

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7 Press Release Sins – Are You Guilty?

Save Money and Get Better Results with your PR Efforts If you look on the Internet, you will see some horrible press releases. And the businesses that distributed them probably thought they would be inundated with media and sales inquiries as soon as the press releases went live. Has this happened to you? If so, [...]

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Discover the 3 P’s to PR Success

While many new entrepreneurs still think “PR” means “press release” instead of “public relations,” or that public relations is all about sending out press releases, this is only a small part of the big picture. Today, public relations represents getting your message out to the right people at the right time in the right format… [...]

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The Top, Two Words for Small Business Success

If you are just starting a business, you are probably overwhelmed with information and a huge, “To Do” list. If you are like me and have been in business for several years, you are probably swamped right now with end-of-year activities. Well, whether you are a new entrepreneur or a seasoned pro, it can be [...]

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What To Do After An Interview

You just spoke to a top reporter with a major publication, and the feature story is due out in one month… so what do you do now? Well, I’m sure you would like to yell it from the rooftops and tell everyone you know. But before you do, here are three things to keep in [...]

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What is Small Business Public Relations Anyway?

Small Business Public Relations – What Is It? When many entrepreneurs think of public relations (PR), they think about sending out a press release. But PR is so much more… It entails all of the communications you have with the media, customers, employees, partners, etc. Why Do You Need It? By communicating with your customers [...]

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How to Increase Sales in 3 Steps

If you want to get some new business, here are three quick tips that may help you boost your customer-list fast… 1. Make A List. Check It Twice. Look through all of your contacts and review the people you’ve met in your industry or at various conferences, local business meetings, presentations, etc. Then, make a list. Research [...]

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The Small Business Professor Gives Insights on Brother® Small Business Survey

A recent survey conducted by StartupNation’s friends at Wakefield Research for Brother® International, http://bit.ly/cIsNF5, indicated that small business owners “believe that stockpiling their cash now is the best strategy for survival.” The survey also revealed ways that small business owners plan to make their businesses more efficient this year. To find out more, I interviewed [...]

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Who Are You Pitching?

  Last week, we looked at the first step to getting some free publicity to help your business boost sales. Now, here’s the second step in our “7 Steps to Successful Public Relations.” “Who Ya Gonna Call?” Once you have a PR Plan in place, it’s time to get smart with a good dose of [...]

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Are Reporters Reading Your E-Mails?

It’s 8:30 a.m. and you’ve spent the morning crafting the perfect e-mail to announce your brand new clothing line for dogs.  You click “send” and wait for a response from the business editor at “The Wall Street Journal.” Now, it’s noon and still no response from the editor. You call and get voice mail so [...]

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