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Posts Tagged “small business marketing”

Video Marketing: What’s the Big Deal?

Ever notice that there are so many of us that will remember a face but not a name? I know that I’ve tried many memory tricks to try to match names and faces to no avail.  That’s because I am a visual learner.  The best way for me to remember anything is to have a [...]

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Small Business Profile: Crossing Gaps

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of a company called Crossing Gaps — they help bring creative people (writers, artists, musicians, startups) online. Crossing Gaps helps them with everything from web design to marketing and monetization strategy so they can [...]

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Is Your Industry Out of the Loop on Social Media?

Today’s post covers 3 ways to find out if social media could make an impact on your company’s brand before spinning your wheels. You don’t want to start leading customers down a path if you don’t intend to commit to communication in a social world. 1)    Ask yourself, do your customers and the influencers in [...]

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How to Market

Nobody needs a drill. What they need is a hole. The drill is merely the means to the end. In our business, nobody needs brochures or postcards. What they need is to grow their business by communicating more effectively with their customers and prospects. Nobody needs what you sell. What they need is what your [...]

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The Scheherazade marketing plan – 1001 Arabian nights

The ultimate customer retention strategy can be found in the story of Scheherazade & 1001 Arabian Nights. Do you know the story? King Shahryar decides that all women are inherently unfaithful, so he has each wife murdered after the wedding night. This goes on for three years. The king’s wazir (the guy who beheads the [...]

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