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Posts Tagged “SEO”

Ugh! Bad Day-But Still Thankful!

Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]

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Are You Promoting Yourself?

In the process of promoting your products and services to potential customers, are you also promoting yourself?   Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well.   With this in mind, [...]

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3 Free Publicity Tools

On an earlier blog entry, I gave you this list of free, press-release posting sites, http://www.rembrandtwrites.com/FreePressReleasePostingSites.htm. But are you using these free tools to build buzz and sales too? Free Search Engine Optimization (SEO) Add the keywords people search for online, and you can significantly increase site visitors and sales. And there are free services [...]

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Why Do You Need a Copywriter?

If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: – Optimize conversion rates; – Build credibility; – Reach targeted audiences; – Increase search engine placements; – Assist you with your overall, Web architecture; [...]

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Small Business Profile: Lead411

To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands for Business, Technology and Sales.  The BTS Blog is dedicated to discussing startups, business trends, bootstrapping, tech companies, sales and [...]

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What’s Wrong With Your PR Activities?

The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]

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Does Your SEO Copy Sound Like An Ad?

I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you think this way too? If so, you are missing out on a great opportunity. How are potential customers going to [...]

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Can CPM (cost per thousand) banner advertising keep up with current online marketing trends?

A few years ago, banner advertising was at the forefront of online marketing resources. As banner advertising rose to popularity, more and more business owners began to incorporate the costs of banner advertising into their marketing budget, enticed by the fact that they would be able to quantifiably track which ads their website visitors were clicking on. And, with the emergence of banner ads came the beginning of ROI driven advertising.

Considering recent improvements in online marketing strategies, as an entrepreneur with a start-up company, you may be asking yourself if so-called ‘traditional’ online marketing (CPM banner ads) is still a relevant and efficient way to reach your target market.

Marketing strategies are definitely not cut and dry so the answer to any marketing strategy question will almost always begin with “It depends.” If you are a small to mid-sized businesses, you have many options in the realm of online marketing, in which case traditional banner advertising can be put at the bottom of your list of priorities.

Keeping today’s economy in mind, every business, including start-ups, should create a marketing plan with programs correlated to immediate ROIs. Here are several recommended marketing strategies that are typically useful to start with:

  • If it is possible, always start with affiliate relationships. Affiliates or lead generation companies (usually defined as another company that will sell or refer your services or products for a share of your received revenue) can be helpful in that they do not cost you an up-front investment for the customers you can attain through them. If you can find good affiliates, it is imperative that you treat them well, as they will not likely stay with you if you do not provide them any value in return for their services.
  • Businesses with sales departments should maximize their pay-per-lead advertising budget. There are hundreds of thousands of companies that utilize this service because it works, and it is also tied to immediate ROI.
  • Consider PPC and CPA advertising, which only require you to pay for an action. For example, you would only pay Google if a visitor clicked on your site.
  • Don’t forget about social media and SEO as they are great channels for promoting your business.
  • Google is now recognizing video in search results and SEO experts believe video will help efforts more and more in the future. If you’re working with an SEO company, make sure they offer video at a relatively low-cost. One option I recommend is Running Stills.
  • When it comes to most marketing strategies, starting small, tracking your results, finding a sales approach that works, and then expanding, can best lead to success.

If you’re still wondering whether or not you should use CPM banner advertising, consider the size of your business. For larger companies, banner ads are a very effective way to drive traffic as well as enhance your ROI in every aspect of your advertising agenda. Smaller companies and start-ups should consider implementing programs that are tied to a direct return of investment rather than jumping right in to banner ads.

The bottom line is that CPM banner advertising is not a thing of the past and it probably never will be. But, as it goes with all types of advertising mediums, it isn’t for everyone.

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A few years ago, banner advertising was at the forefront of online marketing resources. As banner advertising rose to popularity, more and more business owners began to incorporate the costs of banner advertising into their marketing budget, enticed by the fact that they would be able to quantifiably track which ads their website visitors were [...]

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Mark Amtower’s Success Secrets 2

On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do you have for entrepreneurs who want to build buzz with very little money? Ask your best customers what they read [...]

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Get Lucky with Targeted PR and SEO

Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business. How lucky are you when it comes to publicity placements in major media venues? Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of [...]

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Attention web entrepreneurs: Are you a Googleholic?

This morning I woke up and wondered something that had never occurred to me before. Am I a Googleholic? I mean, what are the signs? Just the fact that I’m wondering about it must be bad, right? Anything with –holic attached to end of it is not something to be aspired to, it’s to be [...]

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