Happy 2010! To start the New Year off with more sales, there are several things you can do right now to increase the value and ROI of your website. To start, ask yourself these questions: 1. What’s on your first screen? When new visitors open your homepage, what do they see? If your corporate logo or marketing [...]Continue Reading
Posts Tagged “SEO”
Ok. So it’s 5:00 a.m., and I walk to the kitchen to get a cup of coffee with my eyes half open. Ugh! I forgot to put coffee into the machine last night, and there is just a pot of hot water waiting for me. Oh well. I’ll make a fresh batch and use the [...]Continue Reading
In the process of promoting your products and services to potential customers, are you also promoting yourself? Competition is fierce today, and people want more for their money. This means that they are not just looking at products and services – but the people behind the businesses as well. With this in mind, [...]Continue Reading
On an earlier blog entry, I gave you this list of free, press-release posting sites, http://www.rembrandtwrites.com/FreePressReleasePostingSites.htm. But are you using these free tools to build buzz and sales too? Free Search Engine Optimization (SEO) Add the keywords people search for online, and you can significantly increase site visitors and sales. And there are free services [...]Continue Reading
If you are tempted to save money and write your own marketing materials and website copy, please stop and think about it. Although copywriters may be expensive, they can help you: – Optimize conversion rates; – Build credibility; – Reach targeted audiences; – Increase search engine placements; – Assist you with your overall, Web architecture; [...]Continue Reading
Do you have a great idea for a product? Check out the “light bulb” moment Grace Hvasta-Petrarca had when she was having lunch with her friend. Grace started looking for an all natural skincare product for her tween, and guess what happened? Good For You Girls, www.goodforyougirls.com, was born! Here’s what Grace had to say: [...]Continue Reading
To follow up on a previous post requesting feedback on topics and offering to highlight members of the community, I learned of the BTS Blog started by Tom Blue, co founder of Lead411— BTS stands for Business, Technology and Sales. The BTS Blog is dedicated to discussing startups, business trends, bootstrapping, tech companies, sales and [...]Continue Reading
Are you using SEO? In today’s economy, search engine optimization is a cost-effective way to increase online awareness and sales… fast. To find out more about this hot topic, I caught up with one of the gurus of SEO, Heather Lloyd-Martin, President and CEO of SuccessWorks Search Marketing, http://www.seocopywriting.com. Here’s what she had to say: [...]Continue Reading
The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this up because several entrepreneurs contacted me recently about their PR activities. They hired publicists. But instead of obtaining media exposure, [...]Continue Reading
I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you think this way too? If so, you are missing out on a great opportunity. How are potential customers going to [...]Continue Reading
Considering recent improvements in online marketing strategies, as an entrepreneur with a start-up company, you may be asking yourself if so-called ‘traditional’ online marketing (CPM banner ads) is still a relevant and efficient way to reach your target market.
Marketing strategies are definitely not cut and dry so the answer to any marketing strategy question will almost always begin with “It depends.” If you are a small to mid-sized businesses, you have many options in the realm of online marketing, in which case traditional banner advertising can be put at the bottom of your list of priorities.
Keeping today’s economy in mind, every business, including start-ups, should create a marketing plan with programs correlated to immediate ROIs. Here are several recommended marketing strategies that are typically useful to start with:
- If it is possible, always start with affiliate relationships. Affiliates or lead generation companies (usually defined as another company that will sell or refer your services or products for a share of your received revenue) can be helpful in that they do not cost you an up-front investment for the customers you can attain through them. If you can find good affiliates, it is imperative that you treat them well, as they will not likely stay with you if you do not provide them any value in return for their services.
- Businesses with sales departments should maximize their pay-per-lead advertising budget. There are hundreds of thousands of companies that utilize this service because it works, and it is also tied to immediate ROI.
- Consider PPC and CPA advertising, which only require you to pay for an action. For example, you would only pay Google if a visitor clicked on your site.
- Don’t forget about social media and SEO as they are great channels for promoting your business.
- Google is now recognizing video in search results and SEO experts believe video will help efforts more and more in the future. If you’re working with an SEO company, make sure they offer video at a relatively low-cost. One option I recommend is Running Stills.
- When it comes to most marketing strategies, starting small, tracking your results, finding a sales approach that works, and then expanding, can best lead to success.
If you’re still wondering whether or not you should use CPM banner advertising, consider the size of your business. For larger companies, banner ads are a very effective way to drive traffic as well as enhance your ROI in every aspect of your advertising agenda. Smaller companies and start-ups should consider implementing programs that are tied to a direct return of investment rather than jumping right in to banner ads.
The bottom line is that CPM banner advertising is not a thing of the past and it probably never will be. But, as it goes with all types of advertising mediums, it isn’t for everyone.
A few years ago, banner advertising was at the forefront of online marketing resources. As banner advertising rose to popularity, more and more business owners began to incorporate the costs of banner advertising into their marketing budget, enticed by the fact that they would be able to quantifiably track which ads their website visitors were [...]Continue Reading
On Tuesday, we heard from Mark Amtower, a marketing consultant specializing in business-to-government marketing strategy and tactics, for both large and small firms. Here are some more of Mark’s secrets to success: What tips do you have for entrepreneurs who want to build buzz with very little money? Ask your best customers what they read [...]Continue Reading
Since it’s St. Patrick’s Day, I thought I’d check in with you on your luck factor when it comes to business. How lucky are you when it comes to publicity placements in major media venues? Unfortunately, luck is a part of getting your business mentioned in the media. There are always some things out of [...]Continue Reading
Do you want to expand your business but spend too much time dealing with invoices, credit-card processing and merchant-account issues? Well, for most of us, we just want to send out a simple invoice, track our activity and get paid as quickly as possible. But all of this financial activity can be confusing and time-consuming. [...]Continue Reading