You’ve got a business idea but it’s, well, kind of niche. Maybe it’s so niche that you’re not sure where you’ll find customers, or if it’s even a sustainable idea at all. Never fear. We’re...
Having a solid website is essential in order for any startup to be successful. However, a web presence alone is insufficient to drive traffic and get those coveted conversions. While it is best to start...
Ideating, launching and running a startup pulls entrepreneurs in a thousand directions. When your business requires all of your time, there’s not much remaining for learning the skills that help you share your idea with...
When you start your business, you’re brimming with ideas. You have so many thoughts not only about your company, but for content pieces demonstrating your expertise that you can’t fathom how you’ll be able to...
If you need capital to get your business started, you might turn to crowdfunding to raise those funds. Reaching out to venture capitalists and angel investors is stressful; you’ll need a pitch deck, there’s no...
You paid to have a website designed when you first launched your business, and it served its purpose... for a while. If it’s been a decade or more since you last revamped your website, you should...
Many of you are likely familiar with the basic benefit of SEO: Your website’s pages rank higher in search engine results for target keywords. The more people exposed to your site through search results, the...
Business best practices can change quickly, but perhaps none quite as fast as Search Engine Optimization. The purpose of SEO is to do what you can to influence the rankings of a search engine, like...
Life as a startup founder can be tough. Advertising and PR is often a pain-point for many entrepreneurs, but gaining exposure and recognition is an important step in going from amazing idea to full-blown business. However,...
After launching a startup, you’re likely still in the beginning phases of identifying your online audience and what they want from your website. That’s where Search Engine Optimization, or SEO, comes in. An SEO strategy...
In order to stay ahead, e-commerce startups must implement sharp, agile strategies that allow them to adapt to emerging technologies and consumer trends. By focusing on long-term value rather than short-term gain, you’ll future-proof your...
If you are self-employed or run a startup, not using social media to help boost sales is like going to the plate with a 6-inch bat—you're much more likely to strike out. What many entrepreneurs...
The voice assistant wars are heating up among Amazon Echo, Google Home and Apple HomePod and their respective voice-activated personas, like Alexa and Siri. To date, already nearly half of Americans use voice assistants. With...
You’ve sent out campaign after campaign with some success, but six months down the line, you feel you’ve exhausted every avenue you could with a client and your link building strategy is coming to a...
You have a stellar product or service and you’re ready to share it with the world. With the dizzying array of marketing options these days, it’s hard to know what direction to go in. You...
User-generated content, or UGC, can be anything from pictures and videos to blog posts, reviews and testimonials, created and shared for free by an online audience. Aside from being a great way to gather free content,...
Forecasting is crucial for any startup, and even more so for e-commerce startups. However, as inbound marketing strategies like SEO have become more important than ever, it has become increasingly difficult for companies to forecast...
One of the most common mistakes that I see when it comes to content marketing is lack of strategy. Most companies know that they need a plan for their content marketing, from content ideas to...
Living the lives of your customers and their influencers is a startup cheat code Excerpted from "Lost and Founder: A Painfully Honest Field Guide to the Startup World" by Rand Fishkin, in agreement with Portfolio,...
Entrepreneurs know that they can make a big impact early on when they’re prepping their digital marketing strategies, but where should they start? From creating consumer personas to putting a focus on great writing everywhere...