SEO Archives

Affordable Digital Marketing Strategies for Cash-Strapped Startups

Once your new business is up and running, you need to find ways to advertise to your potential customers. But before making your first marketing plan, it’s important to understand what digital marketing is and...

bySerenity Gibbons

October 18, 2021

How Local Search Marketing Can Generate a Surge in Offline Sales

Today, more customers are online than ever before and they’re taking the digital approach in finding what they need, from ordering food and clothes to getting groceries. Data shows that 46% of these online searches...

byPaul Staten

September 29, 2021

10 Ways to Promote Your Small Business Awards to Get More Customers

Winning an award is an excellent indication that you and your business are doing something right. Public recognition goes a long way when it comes to boosting the reputation of your startup. In this article,...

byShay Berman

September 23, 2021

2021 Marketing Trends to Grow Your Business

When it comes to marketing your small business, there are many different avenues you can take. To help simplify your efforts, we’ve put together a list of the top 2021 marketing trends to help grow...

byRapid Finance

September 10, 2021

WJR Business Beat with Jeff Sloan: Small Business Marketing 101 Requires SEO (Episode 265)

On today's Business Beat, Jeff talks to Shay Berman, founder and president of marketing company Digital Resource and StartupNation's digital marketing expert, about why SEO is the key to creating awareness for your business. Tune...

byStartupNation

July 28, 2021

5 Ways to Optimize Your Website for Voice Search

With the rise of artificial intelligence (AI) and machine learning (ML), voice assistants are becoming indispensable assets of everyday life. Voice search not only helps us multitask, but cuts out typing, waiting for a page...

byJos Davies

January 29, 2021

SEO for Beginners: Metrics and Must-Have Tools for Startups

Did you know that Google received nearly 2.3 trillion searches in 2019? No matter what question people have, nowadays, their first instinct is to open their laptops or grab their phones, type it in Google,...

byJason Khoo

January 7, 2021

5 Free Ways to Market Your Business for Small Business Saturday

The small business’ answer to Black Friday, Small Business Saturday, is a nationwide event that highlights all of the awesome things that small businesses, small business owners and entrepreneurs offer consumers. Small business owners help...

byMeredith Wood

November 7, 2020

A Step-by-Step Guide to Generating Local Leads with Google My Business

Why is Google My Business (GMB) important for startups and small businesses? In today's COVID-19 world, getting visibility online as a small business is more important than ever. Though there are a wide variety of...

byEduardo Litonjua

November 2, 2020

5 Actionable Ways to Grow Your Side Hustle Using SEO

Launching a side hustle takes a lot of work, and if you want to eventually grow yours into a full-time business, you cannot afford to ignore Search Engine Optimization (SEO). There are an estimated 5.8...

by Jayneberinger64

September 21, 2020

How Startups Can Leverage SEO on a Budget During an Economic Downturn

One of the fondest memories of my career path began with watching ABC's “The Bachelor” with my wife. I remember when contestant Andy Baldwin was named the next Bachelor. When I looked him up, I...

byDamon Burton

July 21, 2020

The Complete A-to-Z Guide to Starting Your Online Business

If you’re an aspiring entrepreneur favoring e-commerce over a traditional storefront, we have the top tips on how to kickstart your new online business. Between establishing your company as an LLC, coming up with a marketing...

byLily Wachtor

June 10, 2020

10 SEO Tips and Tactics to Improve Communication During COVID-19

We are amidst an unprecedented global pandemic that requires companies to provide both creative and logical solutions to survive. The COVID-19 crisis has forced many of us to find alternative ways of doing business in...

byChristian Carere

May 13, 2020

Try These 10 Proven Tactics to Increase Your E-Commerce Sales

Now more than ever before, entrepreneurs and small business owners are realizing the power of e-commerce compared to traditional brick-and-mortar stores. With a web-based business, your virtual doors are open to the whole world, and...

by Jayneberinger64

May 11, 2020

10 Ranking Factors Startups Need to Consider in 2020

Startups that manage to uncover the motivation behind searches that land users on their website have an advantage over their competitors. Having access to this data provides an opportunity to deliver a superior user experience...

byJohannes Rastas

February 15, 2020

How to Write a Blog Post That’ll Drive Traffic to Your Website

Writing blog content that’s not only comprehensive and coherent, but also drives a meaningful amount of traffic to your website doesn't need to be a difficult endeavor. While it takes time, effort and practice to become...

byRyan Robinson

August 19, 2019

Why Brick-and-Mortar Startups Need to Strategize Search Rankings Differently

Nowadays, it seems like everyone is an e-commerce entrepreneur. With the explosion of easy-to-use e-commerce platforms, Amazon FBA, Facebook Marketplace and an entire cornucopia of web-based solutions, it might seem like brick-and-mortar startups are an...

byLucas Miller

August 15, 2019

7 Ways to Generate Fresh Leads for Your E-Commerce Company

We'll assume you've already read up on the basics of running an online store. In this article, we’ll cover strategies you can implement within your e-commerce store that are proven to increase revenue. These tips...

byNico Prins

August 14, 2019

A Beginner’s Guide to SEO: Common SEO Metrics

“What gets measured gets managed,” Peter Drucker said in his 1954 book, "The Practice of Management." When it comes to SEO, this adage definitely applies. Entrepreneurs track rankings, traffic, conversions and more to help them...

byBritney Muller

July 3, 2019

How to Build Your Personal Brand Online While Engaging Your Audience

When you’re just starting a business, your personal brand is one of the best ways for potential customers to get a glimpse of your values and beliefs. It's the overall qualitative theme of your social...

byJim Granat

June 14, 2019