If being at eBay Live this year taught me anything, it is that diversification in my business is more critical than ever before. Diversification is important for 2 reasons: To spread the risk. I have learned that lesson firsthand by focusing so much of our company’s energy on one single selling channel for so long. [...]Continue Reading
Posts Tagged “SEO”
Are Your Sales Numbers Frightening? It’s Halloween so things are pretty scary out there. But if you are looking at low sales numbers as the end of the month grows near, that can be darn right terrifying! If this sounds familiar, I’ve got a few helpful tips for you. First of all, are you giving [...]Continue Reading
How a Mother of Four Turned her Quest for Saving into a New Business If you are a struggling entrepreneur who is trying to take care of your family, save money and be a rock star business owner, you’ll love this story. Meet Pamela Davis. When her grocery bills skyrocketed, she decided to do something [...]Continue Reading
Meet Robin Kuriakose of Direct BS/MD Programs After applying and being accepted into medical school, Robin Kuriakose saw a need to help others go through this difficult process. With this in mind, he started Direct BS/MD Programs, www.directbsmd.com, while going to school and working. He recently shared some of his tips with me on how SEO [...]Continue Reading
Hire Outside Experts to Boost Sales Summer is flying by and August is here. With this in mind, what are you doing to make your life easier during these warmer months? As a business owner, it’s easy to want to control every aspect of your business. But you can actually save time and accomplish more [...]Continue Reading
Follow These 6 SEO Guidelines for Search Engine Optimization Success? If you think SEO, or search engine optimization, is just a buzz word and a matter of adding keywords to your site to increase traffic, you are wrong. Search engine optimization is a big part of your overall, content-strategy program tied directly to your marketing [...]Continue Reading
How to Boost Site Traffic with SEO Content ASAP!
It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating.
Don’t worry. There is something you can do right away to increase online awareness…
Are you using SEO (search engine optimization) content marketing to bring in new customers and provide value?
If not, you are missing out on a cost-effective tool that can give you a competitive edge.
Specifically, according to stats at “The InBoundWriter Blog,”
· “Marketers, on average, spend over a quarter of their marketing budget on content marketing. (B2B Marketing Insider)
· 62% of companies today outsource their content marketing — that’s up 7% from last year! (Mashable)
· Because 61% of consumers say they feel better about a company that delivers custom content, they are also more likely to buy from that company. (Custom Content Council)”
So how do you start using SEO content marketing?
Start writing unique articles, blogs, social-media posts, ePamphlets, tip sheets, case studies, and more specifically for your customers.
What do you your customer want?
Find out! Then, provide them with the valuable information they are looking for and will want to tell their friends about.
And for better results, add SEO keywords to your copy. This way, when potential customers search for specific keywords related to your products and services online, your business will appear in the listings. And if you are not a trained, SEO copywriter, find a professional to help you. You’ll see better results and save time and money in the long run.
Today, content marketing is a huge part of business success. By giving potential customers, and the search engines, valuable data, you can save time and money while increasing online buzz and sales.
What are you waiting for? Start adding valuable, SEO content to your site today!
And if you need help, please write to me below or check out the free content information at www.rembrandtwrites.com.-->
How to Boost Site Traffic with SEO Content ASAP! It’s summer and time to have fun. But if your Website is not seeing new traffic that leads to sales, you probably don’t feel like celebrating. Don’t worry. There is something you can do right away to increase online awareness… Are you using SEO (search engine [...]Continue Reading
An SEO secret that boosts online awareness fast You have probably noticed the thousands of blogs online from big businesses, Mom-and-Pop stores and individuals. Some of the information is interesting while most of it is boring (or just a way for people to vent or talk about themselves.) However, if you are not blogging, you [...]Continue Reading
What is SEO? Hint – It’s not just about adding search engine optimization keywords to your Website SEO, or search engine optimization, is a big mystery to many people. While many of us in the media and communications business have no trouble understanding it, it can be misunderstood by entrepreneurs and business people worldwide. If [...]Continue Reading
SEO copy, business procedures and PR stories are protected! Earlier this month, I attended a seminar by an FBI Search and Recovery Diver. He showed us all of his high tech equipment and talked about how he searches for missing people, evidence, and other items underwater. And while it was cool to try on his [...]Continue Reading
Don’t Waste Time on SEO That Is Not Working “Why isn’t my SEO, PPC campaign working?” “My site traffic is not increasing with my AdWords PPC campaign!” “I’m spending a fortune on PPC each month with no results!” If any of these statements sound familiar, you are not alone. Many entrepreneurs come to me asking [...]Continue Reading
Are You Communicating? You have a great idea for an upcoming, marketing campaign and pitch it to your client. Silence. You need information to finish a project and send out an email, call and text. Silence. You call your client and leave a message to get some information for a looming deadline. Silence. Do any [...]Continue Reading
Spring is here, and that means it’s the perfect time to start new projects and reach out to potential new clients, media-members and advertisers. Whether you are looking to get a story in the news or boost sales, here are a few tips to help you get things going: 1. Find Your Unique Benefits. What [...]Continue Reading
Are You a Trained, SEO Copywriter? If not, please stop writing your company’s content! If you are writing your own copy for all of your marketing needs, but you are not a trained, SEO (search engine optimization) copywriter, stop! You may think you are saving time and money, but you are actually losing out on [...]Continue Reading
Does your business need content marketing?
There is a lot of buzz out there about “content marketing” and how it can make your business successful.
But what is content marketing, anyway?
It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your customers with good copy, or content, you create a more credible reputation. Plus, if you offer good content, people will want to tell their friends about your products and services.
Why use content marketing?
Ragan Communications offered a great article on why content marketing is important here. In the article, they list “24 stats about the importance of content marketing.”
“According to Roper Public Affairs, 80% of business decision makers prefer to get company information in a series of articles versus an advertisement.”
And per an article on “Engage the Blog,” research conducted by the Custom Content Council indicates that, “90% of consumers find custom content useful and 78% of people believe that organizations providing custom content are interested in building good relationships with them.”
These are just a few of the many statistics out there about the importance of marketing with content and why copy is still king.
How do you use content marketing?
If you want to increase online sales and awareness fast, start writing some valuable content. Here is a good process to help you get started:
- Figure out what your audience wants and what you want to accomplish with your content.
- Write an article or blog about that information providing valuable tips and information. (If you are not a copywriter, hire one to do the work for you. They will help save you time and money and provide better results.)
- Include your search engine optimization, or SEO, keywords in the headline and throughout the copy a few times.
- Add a link at the end of your blog or article to a landing page on your site or a page where site visitors can get more information.
- Track the results with Google Analytics or another program.
Content Marketing Works!
If you see this process is working (and it does when done correctly), create an editorial calendar for the year which spells out what topics you’ll be discussing and the kind of content you’ll be distributing (blogs, articles, tip sheets, videos, social media events, etc.).
By creating valuable content (especially with SEO) specifically for your target market, you will bring in new customers and stand out from the competition. For the best results, plan your content in advance and test different topics and methods for sharing your content.
It’s a lot of work to provide good copy on a regular basis. But if you hire experienced, SEO copywriters to help you with the entire process, you will see sales and customer loyalty increase.
What are you waiting for? Start providing great, SEO content marketing and see what happens!
For more information on SEO content marketing, please contact me at www.rembrandtwrites.com.-->
Does your business need content marketing? There is a lot of buzz out there about “content marketing” and how it can make your business successful. But what is content marketing, anyway? It’s just a fancy name for using content to market to customers. And as I’ve said many times before, by providing value to your [...]Continue Reading
Are you making this big, SEO mistake? Does this sound familiar when it comes to your SEO, or search engine optimization, efforts? You added a bunch of keywords to your site but haven’t seen an increase in site rankings. You paid a big, SEO company to help you, but you are still waiting for results. [...]Continue Reading
It’s Time For Website Spring Cleaning!
Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are…
3 Tips to Freshen Up Your Site Fast!
1. Fix errors.
Yes, this may seem blatant, but you really need to review your Website for bad links, grammatical errors, misspellings, and old content.
Believe me, new site visitors will find even the smallest errors, and that could mean the difference between a new sale and a lost customer to the competition!
2. Add new copy.
If you haven’t updated your Website with a new blog entry, article, white paper, or other content for over a week, it’s time to add fresh and valuable information your customers will want to read.
And if you can optimize it for the search engines, even better!
3. Be newsworthy.
When was the last time you posted a press release or were mentioned in a local newspaper? If it has been more than a month, get to work!
Create a newsworthy event, write an SEO press release and let the media know you have news!
Freshen Up Your Site and See Results!
By taking a few, simple actions today, you can significantly increase online awareness, build credibility with new site visitors and get the media talking about you. And with these potential results, this is some Spring cleaning you’ll want to start right away!
For more information to increase site traffic and sales, write to Melanie below or visit www.rembrandtwrites.com.-->
It’s Time For Website Spring Cleaning! Now is the perfect time to give your Website a fresh, new look and do some spring-cleaning. But don’t worry! It doesn’t need to take a lot of time or money, Here are… 3 Tips to Freshen Up Your Site Fast! 1. Fix errors. Yes, this may seem blatant, [...]Continue Reading
3 Questions To Ask About Your Current, PR and SEO services I get many referrals from business owners who spent a fortune on a top, PR firm or search engine optimization, SEO, services without seeing any results. They spent a lot of money purchasing “well known” services, and now they are weary of hiring another [...]Continue Reading
What are you doing to increase credibility at your small business? By Melanie Rembrandt Are people saying bad things about your small business online? Do negative comments appear at the top of the search engines when you do a search for your business name? Well, instead of sitting back and watching your sales and credibility [...]Continue Reading
It’s almost spring, and even if there is still snow on the ground, it’s time to think about new beginnings – for you and your business. Do you need a fresh start? If so, it’s time to create (or update) your specific goals for today, this week, this month, and this year. To start, write [...]Continue Reading