Many new clients tell me that they have a blog, but no one is reading it. Other clients ask me if they need a blog. Well, if you have a blog, or are wondering if...
With the popularity of performance shows like “Fame,” “Glee,” “So You Think You Can Dance,” “Dancing with the Stars,” etc., it got me thinking. Ever see some of the performers warm up singing, “Mi, Mi,...
Since many of you commented on my last blog entry, here are three more free tools to help you with your small business PR activities: 1. Help a Reporter Out PR Pro Peter Shankman set...
Whether you are creating a new Web site or reviewing the one you already have, there are three key factors to keep in mind. Are you guilty of these three Web site sins? 1. Visitors can’t...
Do you really need a newsletter? Well, if you don’t have one, you are missing out on a cost-effective way to attract new business and provide loyal customers with valuable information. Here’s how it works...
The first thing that many new entrepreneurs think about when they hear “public relations” is sending out a press release. Sure, a press release can help build buzz online. But if you want a...
Are you getting results from your current, SEO efforts? If not, why not? I've talked to several CEOs lately who were not sure why their SEO activities were not bringing in sales. After a closer...
On Tuesday, we heard from SEO guru, Heather Lloyd-Martin of SuccessWorks Search Marketing https://www.seocopywriting.com. Here are more of her valuable tips: What is the best way for entrepreneurs to learn SEO and start using it?...
It’s early in the morning, and I just fielded a few calls from struggling entrepreneurs who are overwhelmed with all of the marketing and PR data out there. “Where do we start?” There is a...
Way cool! My client’s traffic just went up 43% due to search-engine optimization (SEO) techniques. What about your site? Have you implemented SEO to help potential customers find your site? If not, you are missing...
The phone is not ringing and crickets are chirping. That’s likely what will happen if you are sending out press releases to the masses and waiting for the sales to come in. I bring this...
I just spoke to a potential client who wanted to stay away from search engine optimization (SEO) in her copy because she was afraid it would be dishonest and sound like a commercial. Do you...
If you want to get new customers to your site, one of the fastest ways to gain momentum is with search engine optimization (SEO). And despite what you may have heard, SEO is much for...
On Tuesday, we talked to super Mom entrepreneur, Stacy Roderick. Stacy helped create the one-stop resource for paperless invoicing, marketing and electronic billing atGoToBilling, www.gotobilling.com.Today, Stacy shares more of her work-life balance success tips. What...
If you are a mother pursuing your small business dreams, check out this interview with Stacy Roderick of www.GoToBilling.com. Stacy manages to take care of her family, cook healthy meals, stay in shape, and help...
What are you doing right now to get new customers to your site? If you are just waiting for things to happen, it's time to take action. Here are three quick things you can do:...
According to a recent article in DM News at https://tinyurl.com/dfmen5, many business owners are increasing their public relations efforts right now. Why? Especially when times are tough, it's essential to build buzz and keep your messaging...
I just got back from my first trip to Austin, Texas. And as excited as I am to share all of the new insights I learned to help my clients with their Web copywriting, PPC,...